# Collaborative Customer Makeup Glamsquad's Professional Beauty Products Address Client Concerns By Laura McQuarrie | Published 2019-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/professional-beauty-products References: [glossy.co](https://www.glossy.co/beauty/at-home-beauty-services-company-glamsquad-extends-its-reach-with-makeup-products) & [shop.glamsquad](https://shop.glamsquad.com/pages/makeup) Since 2013, people have relied on [Glamsquad](https://www.trendhunter.com/trends/sweet-spicy-glam-bar) for its on-demand at-home hair and makeup services and last year, it introduced a range of [professional beauty products](https://www.trendhunter.com/trends/trending-musthaves) based on its expertise in haircare. Now, Glamsquad is also expanding its own-brand products with four beauty products: a setting spray, lip balm, highlighter and primer. These new makeup products were created based on conversations between customers and stylists, and help to address commonly addressed concerns such as skin health and other consumer preferences. Products like Glamsquad's Enlightened Highlighter were developed because customers found most highlighters on the market too strong. With client feedback revealing that people value a good lip product more than mascara, Glamsquad's stylist network helped to refine the shades of the [nourishing Take a Tint Lip Balm](https://www.trendhunter.com/trends/nourishing-hues-collection). According to Kelli Bartlett, Glamsquad’s artistic director, "Because we can connect on a more intimate level, we can step back and ask, ‘What have we learned?’ Our products are a result of that." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 37% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Collaborative Product Development:** Glamsquad's customer-focused makeup line is created based on feedback from conversations between customers and stylists, providing an opportunity for other companies to develop products collaboratively with their consumers. - **Personalized Beauty Products:** Glamsquad's customized beauty products address customer concerns and preferences, paving the way for other companies to develop personalized products for consumers based on their feedback and needs. - **Expertise-based Product Line:** Glamsquad's professional beauty products were created based on their expertise in haircare and makeup services, offering an opportunity for other companies to leverage their own expertise to develop related product lines. ### Industries Being Reshaped - **Beauty:** Glamsquad's customer-focused makeup line demonstrates the value of using customer feedback to develop beauty products, encouraging other companies in the industry to prioritize personalization and collaboration with their customers. - **Consumer Goods:** Glamsquad's approach to product development highlights the potential benefits of incorporating customer feedback and preferences in the creation of consumer goods, making it an important trend for companies in this industry to consider. - **Fashion and Style:** Glamsquad's expertise in hair and makeup services has enabled them to develop a successful product line, demonstrating the potential for companies in the fashion and style industry to leverage their own expertise and knowledge to create related products. ## Related on Trend Hunter - [Personalized Lip Product Services](https://www.trendhunter.com/trends/sensual-lip-custom-match.md) - [Aspirational Mature Beauty Brands](https://www.trendhunter.com/trends/sarah-creal.md) - [Co-Created Beauty Glosses](https://www.trendhunter.com/trends/convie.md) - [Clean Mindful Cosmetics](https://www.trendhunter.com/trends/sonela.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Glow-Focused Beauty Campaigns](https://www.trendhunter.com/trends/glow-reimagined.md) - [Pro-Grade Facial Cleansers](https://www.trendhunter.com/trends/expert-cleanser.md) - [Plush-Inspired Sensorial Cosmetics](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows.md) - [Summery Streaming Series Cosmetics](https://www.trendhunter.com/trends/kiss-x-the-summer-i-turned-pretty.md)