# Multi-Decade Designs The Proenza Schouler Spring 2012 Collection Spans Over Several Eras By Souzan Michael | Published 2011-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/proenza-schouler-spring-2012 References: [fashionologie](http://www.fashionologie.com/Proenza-Schouler-Spring-2012-19085086) & [style](http://www.style.com/fashionshows/review/S2012RTW-PSCHOULER) As the genius design duo behind luxury label Proenza Schouler, Jack McCollough and Lazaro Hernandez are no strangers to controversy and misunderstood [avant-garde designs](https://www.trendhunter.com/trends/brucolic), and the Proenza Schouler Spring 2012 collection was certainly no different. Staying true to their roots of high-end, high-priced, unique yet somehow still wearable looks, the designers sent models out onto an orange shag carpet rather than sticking to the plain-white runway. This made the entire Proenza Schouler Spring 2012 show a little bit reminiscent of the 1970s, a feeling that was only heightened by the retro overhead lights placed above. The first few looks of the show, however, were definitely influenced by the 1940s, with the buttoned-up-all-the-way shirts and short suits, wooden platform shoes and the gorgeous cognac A-line leather skirt. Like many other collections this season, the Proenza Schouler Spring 2012 line was full of [yellow accents and florals](https://www.trendhunter.com/trends/marc-jacobs-charm-collection), making it the quirkiest and most interesting collection for spring. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 81% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Retro-inspired Fashion:** Designers are incorporating elements from past decades into their collections for a unique and nostalgic look. - **Quirky and Interesting Collections:** Collections featuring unconventional and unexpected elements are gaining popularity among fashion enthusiasts. - **Unique Runway Presentations:** Designers are opting for creative and immersive runway experiences to enhance the storytelling of their collections. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage retro-inspired designs to create innovative and nostalgic clothing options. - **Retail:** Retailers can capitalize on the demand for quirky and interesting collections by curating unique and unconventional fashion offerings. - **Event Production:** Event production companies can explore new and creative ways to enhance runway presentations and create immersive experiences for fashion shows. ## Related on Trend Hunter - [Art Gallery-Inspired Luxury Shops](https://www.trendhunter.com/trends/proenza-schouler1.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Optimistic Fashion Brand Runways](https://www.trendhunter.com/trends/brand-homecoming.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md)