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# Vibrantly Infectious Accessories
The Proenza Schouler PS1 Collection Features Bold Bags for Summer

By Leslie Chen | Published 2011-06-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/proenza-schouler-ps1
References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/proenza_schouler_ps1_shades_of_summer) & [openingceremony.us](http://www.openingceremony.us/products.asp?menuid=2&designerid=200&view=all)

Full of [vibrant colors](https://www.trendhunter.com/trends/4ccccees-x-mietis), the Proenza Schouler PS1 collection for summer is like looking into a candy store, but for bags. With colors from blood orange to neon yellow, the collection will add a fun pop to any outfit.

The accompanying lookbook images for the Proenza Schouler PS1 summer collection enhances the bags' appeal as well. With [black and white photography](https://www.trendhunter.com/trends/summer-dreaming-collection), and only the bag appearing in a splash of color, the product appears as a saving grace for the outfit. If you're looking for a way to express your joy for the season, these bags will definitely let the world know.

Full of pretty colors and classic designs, the Proenza Schouler PS1 [summer bag collection](https://www.trendhunter.com/trends/summer-handbag-collection) is just right for the easy breezy styles of the sizzling season.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 64% | Activity: 70% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Bold Bag Colors:** Innovation opportunity: Developing new materials and color treatments for bags
- **Color-blocking Accessories:** Innovation opportunity: Incorporating color-blocking techniques into other product lines
- **Black and White Product Photography:** Innovation opportunity: Experimenting with unique product photography styles to showcase products

### Sectors Adopting This

- **Fashion:** Innovation opportunity: Incorporating bold colors and color-blocking techniques into clothing lines
- **Accessories:** Innovation opportunity: Developing new and innovative bag designs with bold colors
- **Photography:** Innovation opportunity: Offering unique product photography services to fashion and retail companies

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