# Abstract Reinvention Collections Proenza Schouler Pre-Fall 2013 Shines with Friendly Designs By Alexandra Serrano | Published 2012-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/proenza-schouler-prefall-2013 References: [fashionologie](http://www.fashionologie.com/Proenza-Schouler-Pre-Fall-2013-Pictures-26264448) & [proenzaschouler](http://www.proenzaschouler.com/) Jack McCollough and Lazaro Hernandez have taken a business-savvy approach to the [Proenza](https://www.trendhunter.com/trends/proenza-schouler1) Schouler Pre-Fall 2013 collection. Garment offerings for the [transitional season](https://www.trendhunter.com/trends/splendid-srping-2025) showcase consumer-friendly characteristics that boast inspiration from the design duo's most recognized creations. Each piece shines with its covetable wearbility, a characteristic that is rare in most runway collections. The looks maintain a perfect balance between street style and artful expressionism without straying form the label's poised aesthetic. Proenza Schouler's toned down design took on the form of [shiny cobalt coats](https://www.trendhunter.com/trends/transhabit-collection), graphic text prints and structural detailing that will resonate with a larger audience. With its reinvention of classics, this collection's approach to luxury doubles as an intelligent move that accompanies the firm's retail expansion. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 62% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Consumer-friendly Designs:** Proenza Schouler's Pre-Fall 2013 collection showcases consumer-friendly characteristics, presenting disruptive innovation opportunities in the fashion industry. - **Transitional Season Garments:** The Proenza Schouler Pre-Fall 2013 collection offers a range of garments suitable for the transitional season, highlighting opportunities for disruptive innovations in seasonal fashion trends. - **Street Style and Artful Expressionism:** The collection strikes a balance between street style and artful expressionism, creating opportunities for disruptive innovations in merging high fashion with urban culture. ### Industries Being Reshaped - **Fashion Retail:** Proenza Schouler's consumer-friendly designs in the Pre-Fall 2013 collection open up disruptive innovation possibilities in the fashion retail industry. - **Seasonal Fashion:** The transitional season garments in the Proenza Schouler Pre-Fall 2013 collection offer opportunities for disruptive innovations in the seasonal fashion industry. - **High Fashion:** The fusion of street style and artful expressionism in the collection presents disruptive innovation possibilities in the high fashion industry. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Art Gallery-Inspired Luxury Shops](https://www.trendhunter.com/trends/proenza-schouler1.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md)