# Hipster Couture The Proenza Schouler Fall 2010 Seems Inspired by Alexa Chung By Meghan Young | Published 2010-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/proenza-schouler-fall-2010 References: [fabsugar](http://www.fabsugar.com/Photos-Proenza-Schoulers-Fall-2010-Collection-7449581) & [proenzaschouler](http://www.proenzaschouler.com) It feels as though many fashion houses are taking cues from one lovely lady, and her name just happens to be Alexa Chung--I mean, just look at the [Proenza](https://www.trendhunter.com/trends/proenza-schouler1) Schouler Fall 2010 collection. Doesn't almost every piece look like something she's either worn or will probably wear? I'm not trying to label Alexa Chung as a hipster (despite my title) because I honestly think she's way too ahead of the curve to be called that, but I can't help but see the Proenza Schouler Fall 2010 collection as such. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 88% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Alexa Chung Fashion:** The influence of Alexa Chung's style is leading to fashion collections being inspired by her unique aesthetic, creating opportunities for designers to capitalize on her popularity. - **Hipster Couture:** The Proenza Schouler Fall 2010 collection and similar fashion lines are capitalizing on the trend of hipster-inspired fashion and style to cater to a growing demographic. - **Nostalgic Fashion:** The popularity of vintage and nostalgic fashion, as seen in the Proenza Schouler Fall 2010 collection, is creating opportunities for designers to incorporate retro elements into modern styles. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the trends of incorporating nostalgia, hipster-inspiration, and the style of influencers like Alexa Chung into their designs to appeal to a new audience. - **Retail:** Retailers can showcase collections that incorporate the nostalgic, hipster-inspired aesthetic seen in the Proenza Schouler Fall 2010 collection to attract a new demographic of consumers. - **Branding:** Branding companies can capitalize on the popularity of influencers like Alexa Chung to create new marketing campaigns or partnerships with fashion houses to reach wider audiences. ## Related on Trend Hunter - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Fall Influencer-Backed Capsules](https://www.trendhunter.com/trends/caitlin-covington.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)