# Horchata-Flavored Protein Powders ¡UY UY UY! Makes Products Targeting Mexican-Americans By Laura McQuarrie | Published 2020-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/proe References: [packagingoftheworld](https://www.packagingoftheworld.com/2020/06/uy-uy-uy.html) & [uyuyuy](https://uyuyuy.com/) ¡UY UY UY! targets Mexican-American consumers with its fresh, youthful and unique protein powder, which sets itself apart with a vibrant packaging design and a flavor to match. The [Lean Chata](https://www.trendhunter.com/trends/lean-kitchen-network) horchata protein powder shares 30 grams of whey protein per scoop and offers a formula that's free from additives and can be enjoyed with either water or milk. When it comes to enjoying the uniquely flavored protein powder product, ¡UY UY UY! recommends adding some ice and pairing it with a hot Mexican meal. As a 100% natural brand, ¡UY UY UY! also makes [Chica](https://www.trendhunter.com/trends/the-nutsack) [Power](https://www.trendhunter.com/trends/radhi-devlukia-summer-power-menu) and Chico Powder multivitamins for women and men, and a refreshing limonada-flavored pre-workout product to surprise and delight the same target market with unique flavors and eye-catching branding. Image Credit: ¡UY UY UY! ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Protein Powder Innovation:** The Horchata-flavored protein powder from ¡UY UY UY! indicates a trend towards unique and culturally-inspired flavors in the protein powder market. - **Ethnic-targeted Product Development:** ¡UY UY UY! taps into a growing trend of developing products specifically targeting the Mexican-American consumer segment. - **Natural and Additive-free Formulas:** The focus on natural ingredients and additive-free formulas in ¡UY UY UY!'s products highlights a trend towards healthier and more transparent options in the protein supplement industry. ### Who This Affects Most - **Nutritional Supplements:** The Horchata-flavored protein powders from ¡UY UY UY! present an opportunity for disruption and innovation within the nutritional supplement industry by introducing culturally-inspired flavors. - **Food and Beverage:** The unique flavor profiles and vibrant packaging design of ¡UY UY UY!'s protein powders open up disruption opportunities within the food and beverage industry by targeting Mexican-American consumers specifically. - **Health and Wellness:** ¡UY UY UY!'s focus on natural ingredients and additive-free formulas in their products aligns with the growing consumer demand for healthier and transparent options, presenting disruptive innovation opportunities within the health and wellness industry. ## Related on Trend Hunter - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [RTD Mexican-Style Smoothies](https://www.trendhunter.com/trends/licuados.md) - [Churro-Flavored Protein Bars](https://www.trendhunter.com/trends/delicious-and-healthy.md) - [Decadent Protein Smoothie Powders](https://www.trendhunter.com/trends/protein-smoothie-powders.md) - [Bubble Tea-Inspired Protein Powders](https://www.trendhunter.com/trends/bubble-teainspired.md) - [QSR-Flavored Protein Powders](https://www.trendhunter.com/trends/premium-whey-protein-powder.md) - [Festive Horchata Smoothies](https://www.trendhunter.com/trends/horchata-smoothies.md) - [Soda-Inspired Drink Mixes](https://www.trendhunter.com/trends/jarritos-x-taste-salud.md) - [Protein-Rich White Chocolate Shakes](https://www.trendhunter.com/trends/white-choc-protein-milkshake.md)