# Chic Shipyard Furnishings Produktwerft by Sascha Akkermann Makes Old Lumber Look Newfangled By Amelia Roblin | Published 2013-01-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/produktwerft-by-sascha-akkermann References: [notcot.org](http://www.notcot.org/post/52247/) & [sascha-akkermann.de](http://www.sascha-akkermann.de/produktwerft/) If it weren't for the noticeably weathered texture of the wood, this collection of Produktwerft by Sascha Akkermann would come off as a quite contemporary line of furniture. Abstract compositions, the juxtaposition of unexpected materials and the integration of recycled accessories have a sufficiently modern spirit behind them. Interestingly, the timber that's been used to build this assortment of objects has been [reclaimed from shipyards](https://www.trendhunter.com/trends/sampan). As such, one can discern different types of lumber with different degrees of water damage. Some remain warm in color and others have turned gray. The [natural knots and woodgrain pattern](https://www.trendhunter.com/trends/no1-common) to the surfaces are perhaps more pronounced now than ever, giving the stools, side tables, coffee tables and ottomans a character that can only come with age. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Upcycling Furniture:** Disruptive innovation opportunity: Developing a business model to repurpose reclaimed materials to create stylish furniture pieces. - **Modern Rustic Aesthetic:** Disruptive innovation opportunity: Tapping into the growing trend of modern rustic decor by designing furniture with natural textures and unexpected materials like recycled accessories. - **Sustainable Design:** Disruptive innovation opportunity: Addressing concerns about sustainability by using reclaimed materials to create upscale furniture pieces that embody the trend toward eco-consciousness and responsible design. ### Who This Affects Most - **Furniture Manufacturing:** Disruptive innovation opportunity: Innovating to create sustainable, upcycled furniture pieces to meet growing consumer demand for eco-conscious home decor. - **Interior Design:** Disruptive innovation opportunity: Incorporating modern rustic design concepts into interior design services as a way of meeting the needs of clients seeking environmentally friendly home decor that's both functional and stylish. - **Artisanal Crafts:** Disruptive innovation opportunity: Partnering with skilled artisans who can add distinctive, handcrafted touches to upcycled furniture pieces, creating unique, sought-after items for the home market. ## Related on Trend Hunter - [Leftover Wood-Constructed Furniture](https://www.trendhunter.com/trends/alexander-lervik-1.md) - [Felled Tree Furniture](https://www.trendhunter.com/trends/ptacek-home-chunk-line.md) - [Reused Skyscraper Furniture Capsules](https://www.trendhunter.com/trends/aged-form-line.md) - [Upcycled Plastic Furniture Series](https://www.trendhunter.com/trends/crafting-plastic.md) - [Fishing Container Furniture](https://www.trendhunter.com/trends/common-neglect-material.md) - [Waste-Based Furniture Capsules](https://www.trendhunter.com/trends/ecofriendly-furniture1.md) - [Sustainable Sawmill Modular Furniture](https://www.trendhunter.com/trends/the-betula-project.md) - [Manipulated Wood Furniture](https://www.trendhunter.com/trends/snickeriet.md) - [Recycled Lighting Designs](https://www.trendhunter.com/trends/nytt-lys-collection.md)