# Charity-Supporting Smartphones The Apple (Product)RED iPhone 8 and 8 Plus Fights HIV/AIDS By Michael Hemsworth | Published 2018-04-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/productred References: [uncrate](https://uncrate.com/apple-productred-iphone-8/) & [apple](https://www.apple.com) The [Apple](https://www.trendhunter.com/trends/iphone-14) (Product)RED iPhone 8 and [8 Plus](https://www.trendhunter.com/trends/snapdragon-8-gen-1) have been unveiled by the tech brand as the latest devices that will support the fight against HIV/AIDS on the global scale. Proceeds from the sale of the device go towards the (RED) charity, which is one of the leaders in the worldwide fight to stop new infections and get those who are infected on antiretroviral treatment. The devices are identical to the original iPhone 8 and 8 Plus, but have been finished with a bold red glass rear enclosure that separates it from the flagship models. Coming in a choice of 64GB or 256GB storage options, the Apple (Product)RED iPhone 8 and 8 Plus have been unveiled alongside the (Product)RED [iPhone X](https://www.trendhunter.com/trends/iphone-x-galaxy) Leather Folio case. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 22% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Charity-supporting Smartphones:** As more consumers seek socially-conscious products, companies that partner with charities through product sales will continue to gain popularity. - **Fashionable Cause-based Accessories:** As cause-driven products increase in popularity, companies that create fashionable accessories that support charitable causes can differentiate themselves from competitors. - **Co-branding for Charity:** More companies will partner with charities to co-brand products, creating a reputation for social responsibility that can boost brand loyalty and attract new customers. ### Industries Being Reshaped - **Technology:** Companies in the tech industry can differentiate themselves by creating charity partnerships in their product lines, attracting socially-conscious customers. - **Fashion:** The fashion industry can tap into growing consumer demand for cause-based products by creating charitable accessory lines, boosting their brand image and sales. - **Consumer Goods:** Companies in the consumer goods industry can increase brand loyalty and drive sales by partnering with charities to co-brand products and promote socially-conscious values. ## Related on Trend Hunter - [Safety-Focused Smartphone Models](https://www.trendhunter.com/trends/iphone-14.md) - [Color-Infused Glass Smartphones](https://www.trendhunter.com/trends/iphone-15.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Cause-Benefiting Scent Capsules](https://www.trendhunter.com/trends/aroma360.md) - [Yellow-Tonal Phone Exteriors](https://www.trendhunter.com/trends/iphone-14-1.md) - [Advanced Camera-Inspired Smartphones](https://www.trendhunter.com/trends/iphone-16.md) - [Flagship-Inspired Value Smartphones](https://www.trendhunter.com/trends/iphone-16e.md) - [5G-Enabled Legacy Smartphone Models](https://www.trendhunter.com/trends/new-apple-iphone-se.md) - [Forest-Inspired Smartphone Finishes](https://www.trendhunter.com/trends/green-iphone-finishes.md)