# Macho Manfomercials Electronic Arts Promotes New Game Without Mentioning It By Ryan Hinkson | Published 2010-03-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/productless-manfomercials References: [videogum](http://videogum.com/145072/thats-your-boyfriend-doctor-hawkpanther/thats-your-boyfriend/) & [hawkpanther](http://hawkpanther.com/) What's better than a late night infomercial? That's right, a hilarious [fake late night infomercial](https://www.trendhunter.com/trends/bud-light-x-traeger-grills); in this case, a product-less manfomercial. Les Singer's Hawkpanther system, teaches lessons in wife and girlfriend jacking. The whole thing is a viral stunt for [Electronic Art's](https://www.trendhunter.com/trends/sims-board-game) Dante's Inferno video game and the results are hilarious. With gems like "your family and friends are important, but not as important as you finding your soulmate," I almost thought the Hawkpanther system was for real. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 51% | Activity: 81% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Fake Infomercials:** Creating humorous and viral manfomercials to promote products. - **Viral Marketing:** Using unconventional tactics to promote and spread the word about brands and products. - **Brand Awareness:** Using humor and entertainment to create buzz and awareness for a brand or product. ### Who This Affects Most - **Video Games:** Using fake infomercials and viral marketing to promote new video games creates awareness and buzz around the product. - **Entertainment:** Creating manfomercials and viral ads is a great way to market and promote new movies, TV shows, and other forms of entertainment. - **Marketing and Advertising:** Using unconventional methods, like fake infomercials and humorous marketing, can help companies stand out in a crowded marketing landscape. ## Related on Trend Hunter - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md) - [Infomercial-Inspired Pizza Oven Campaigns](https://www.trendhunter.com/trends/matty-matheson-and-gozney.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Work-Ditching Video Game Campaigns](https://www.trendhunter.com/trends/ghost-your-boss.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md)