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# Product Education Platforms
The Theory Is Offers Product-Based Learning with Instructional Video

By Alyson Wyers | Published 2016-03-30 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/productbased-learning
References: [betalist](http://betalist.com/startups/the-theory-is) & [thetheoryis](http://www.thetheoryis.com/)

This [educational community](https://www.trendhunter.com/trends/learnpath) uses a show and tell method as well as product-based learning to share knowledge. Based in Australia, The Theory Is is a startup that aims to "share wisdom through intelligence, understanding and education to help foster product knowledge."

They offer [instructional video calls](https://www.trendhunter.com/trends/video-learning) with experts in fields such as business, design, marketing, social media and web development. The Theory Is offers valuable facetime with qualified experts (or 'brand masters'), whether you are a beginner looking to learn the basics of a new product, launching a new venture or building skills for your career.

The platform Is is currently in beta. By focusing on product-based learning, The Theory Is also has room for platform brands.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 47% | Activity: 10% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Product-based Learning:** Embracing product-based learning in educational platforms can disrupt traditional methods by providing hands-on experiences and practical knowledge.
- **Expert Video Instruction:** Integrating expert video calls in educational platforms opens up opportunities for personalized and interactive learning experiences.
- **Beta Testing and Iteration:** Embracing a beta testing approach allows educational platforms to gather feedback and iterate on their offerings to better cater to user needs.

### Where This Applies

- **Education Technology:** The integration of product-based learning and expert video instruction can revolutionize the way education technology platforms deliver knowledge and skills.
- **Professional Development:** Product education platforms have the potential to disrupt traditional professional development by offering personalized learning experiences and direct access to industry experts.
- **Digital Marketing:** Incorporating product education platforms into the digital marketing industry can provide businesses with an effective way to educate and engage their target audience.

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