# Product Placement in Video Games By Ian Cooke | Published 2006-03-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/product-placement-in-video-games References: [news.agendainc](http://news.agendainc.com/mt-agenda/content/archives/2006/03/advertisers_are_1.html) & [washingtonpost](http://www.washingtonpost.com/wp-dyn/content/article/2006/03/01/AR2006030102285.html) Video game product placement is about to take off. Neilson suggests that the market will top off at around $75 million this year, but grow into a $1 billion market by 2010. In a recent Washington Post article, the journalist gave a pretty good picture of what video game placement is like, "The 90th or so time you speed by the same Burger King in Rockport, it starts to dawn on you: There aren't any other types of fast food joints in this fictional, video game town." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 86% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Video Game Product Placement:** The trend of placing products in video games is set to increase exponentially as the market expands rapidly, indicating a potential opportunity for companies to tap into the gaming industry. - **Marketing Through Virtual Reality (VR):** The movement towards VR and immersive gaming experiences presents an opportunity for innovative marketers seeking to use this technology to advertise and create interactive content. - **In-game Advertising:** The increase in in-game advertising suggests an opportunity for businesses to target a captive, engaged audience effectively. ### Sectors Adopting This - **Advertising and Marketing:** As more companies invest in video game product placement and in-game advertising, the advertising and marketing industry stands to benefit. - **Gaming Industry:** The gaming industry may benefit greatly from this trend as gaming companies can seek additional revenues from product placements and advertising. - **Fast Food Industry:** The fast-food industry may be able to benefit from the growth of video game product placement as there is an opportunity to reach a young audience by placing virtual stores, products, and logos in video games. ## Related on Trend Hunter - [In-Game Advertising Services](https://www.trendhunter.com/trends/stackadapt.md) - [Clear In-Game Billboard Advertisements](https://www.trendhunter.com/trends/american-truck-simulator.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Candy-Branded Video Game Partnerships](https://www.trendhunter.com/trends/mentos-fizzookas-rocket.md) - [New Streaming Service Formats](https://www.trendhunter.com/trends/streaming-services1.md) - [Nostalgic Gaming Snacks](https://www.trendhunter.com/trends/gaming-snacks.md) - [Snacking Gamer Campaigns](https://www.trendhunter.com/trends/heinz-hidden-spots.md) - [Metaverse Billboard Ads](https://www.trendhunter.com/trends/admix.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md)