# Location-Specific Wine Bottles Anecoop Winery's Product Packaging is Varied for Different Markets By Laura McQuarrie | Published 2014-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/product-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/07/3-designs-3-different-markets.html) & [estudiopg](http://estudiopg.com/) It's important to have a product that will sell itself, but there's just as much need for good packaging that will help a product hop from a store's shelf to a consumer's shopping cart. Unfortunately with packaging, brands often get only one shot and if a design flops, a poorly presented product likely won't resonate with shoppers. In order to make the [white and pink wines](https://www.trendhunter.com/trends/vinca-organic-pale-ros) from the Anecoop winery appeal to as broad an audience as possible, the [Pedro González Studio](https://www.trendhunter.com/trends/ploughmans-single-malt) developed three separate labels for the wines. This includes NY Hood, developed for a young American audience, the floral Amatista design to appeal to women in department stores and [Viña Tendida](https://www.trendhunter.com/trends/via-amelia) for private restaurants. Although the products are exactly the same, this project is a great case for the difference strong branding can make. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 39% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Location-specific Packaging:** Brands can consider creating packaging designs that cater to different markets, regions, or audiences. - **Audience-specific Labeling:** Developing labels that will appeal to a specific audience or market can help a product stand out on the shelf. - **Customized Product Branding:** Customized branding for each market or region can help improve a product's sales performance. ### Who This Affects Most - **Wine and Alcohol Industry:** The wine industry has opportunities to implement customized packaging designs and attractive branding for different markets and regions. - **Consumer Goods Industry:** Consumer goods companies can explore different packaging designs for different markets and audiences to maximize their impact on the shelf. - **Hospitality Industry:** Customized packaging and branding can be used by hotels and restaurants to provide a unique and memorable experience to their customers. ## Related on Trend Hunter - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md)