# Crowdfunded Product Marketplaces 'Indiegogo Marketplace' is a Place to Purchase Inventive Products By Laura McQuarrie | Published 2017-10-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/product-marketplace References: [digitaltrends](https://www.digitaltrends.com/cool-tech/indiegogo-marketplace-online-store/) & [indiegogo](https://www.indiegogo.com/explore/all?project_type=product&project_timing=all&sort=trending) The [Indiegogo](https://www.trendhunter.com/trends/elixe) Product Marketplace is a new place for consumers to find and purchase a variety of innovative products that have been successfully brought to life via the crowdfunding platform. On the Product Marketplace, users may browse for products in a range of categories, including wearables, tabletop games and sustainable technology. As Indiegogo also supports a number of community projects on wellness, education, animal rights and more, users may also choose to support a number of causes. Crowdfunding platforms like Indiegogo and [Kickstarter](https://www.trendhunter.com/trends/shopline) have been successful in helping to raise millions of dollars for some ideas. Now, the power of crowdfunding is being leveraged to create new shoppable platforms, partnerships, and collaborative campaigns that encourage greater interactions between backers and project creators. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Crowdfunded Product Marketplaces:** Crowdfunding platforms are creating new shoppable platforms, partnerships, and collaborative campaigns, leveraging the power of crowdfunding to encourage greater interactions between backers and project creators. - **Innovative Consumer Products:** Indiegogo's Product Marketplace offers consumers a range of inventive products, disrupting the traditional retail model. - **Impactful Cause-based Commerce:** By supporting community projects on wellness, education, animal rights and more, Indiegogo's Product Marketplace enables consumers to make purchases that support their values and disrupt the traditional retail model. ### Who This Affects Most - **E-commerce:** Crowdfunded Product Marketplaces disrupt the traditional retail model and offer a new avenue for e-commerce. - **Crowdfunding:** Indiegogo's Product Marketplace leverages the power of crowdfunding to offer consumers access to innovative products while enabling project creators to build a customer base. - **Social Impact:** By supporting community projects on wellness, education, animal rights and more, Indiegogo's Product Marketplace offers a new avenue for social impact-focused commerce. ## Related on Trend Hunter - [Used Component Marketplaces](https://www.trendhunter.com/trends/framework-marketplace.md) - [Crowdfunding-To-E-Commerce Partnerships](https://www.trendhunter.com/trends/shopline.md) - [Third-Party Artisanal Marketplaces](https://www.trendhunter.com/trends/michaels.md) - [Canadian Entrepreneur-Focused Marketplaces](https://www.trendhunter.com/trends/canadian-entrepreneur.md) - [Upgraded Crowdfunding Platforms](https://www.trendhunter.com/trends/kickstarter-late-pledges.md) - [Expanded Tech Marketplaces](https://www.trendhunter.com/trends/best-buy-3.md) - [Content Creator Support Marketplaces](https://www.trendhunter.com/trends/elgato-marketplace.md) - [Failed Digital Product Databases](https://www.trendhunter.com/trends/dead-product-marketplace.md) - [One-Stop Wellness Marketplaces](https://www.trendhunter.com/trends/the-market-place.md)