# Mysterious Crowdfunding Campaigns Jordan Bishop's Product Launch on Crowdtilt is for the Unknown By Laura McQuarrie | Published 2014-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/product-launch References: [crowdtilt](https://www.crowdtilt.com/campaigns/mystery-launch) & [medium](https://medium.com/p/e5e136e343c9) With an article published on Medium, Jordan Bishop announced a new mystery product launch by boldly saying: "I’m going to sell you my product before I tell you what it is." In the post, only a few sparse details about the products were released, including teasers that there will be 24 unique SKUs/items launched in about a week. It was also mentioned that the items are guaranteed to be something that you'll use within a year and they're items that you'll be able to give to someone else. Stirring up a ton of interest, Bishop's post received thousands of views, plus interest from Crowdtilt Canada. As a result, it is now part of a [Crowdtilt campaign](https://www.crowdtilt.com/campaigns/mystery-launch) that's equally as mysterious. In total, the goal is to raise just over $2,200 and for a contribution of $9, you'll get three of whatever these mystery items happen to be delivered to you near the end of July. Last year, Bishop had a Kickstarter campaign successfully funded, so you know whatever this is has got to be good. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 99% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Mysterious Product Launches:** There is an opportunity for disruptive innovation in creating more mystery and hype around new product launches. - **Guaranteed Usability:** More companies can offer guaranteed usability of their products as a selling point to increase consumer confidence and satisfaction. - **Non-traditional Launch Strategies:** Companies can explore non-traditional product launch strategies such as selling the product before announcing what it actually is to generate buzz and interest. ### Who This Affects Most - **Consumer Goods:** Consumer goods companies can incorporate guaranteed usability as a selling point for their products. - **Crowdfunding:** Crowdfunding platforms can explore offering mystery product launches as a new way to generate interest and funding. - **Marketing:** Marketing agencies can explore and incorporate non-traditional launch strategies for their clients to create a unique and memorable experience. ## Related on Trend Hunter - [Crowdfunded Creator Ecosystems](https://www.trendhunter.com/trends/masterhub.md) - [Brand Expansion Crowdfunding Campaigns](https://www.trendhunter.com/trends/cape-codr.md) - [Crowdfunding Platform Improvements](https://www.trendhunter.com/trends/kickstarter-2025.md) - [Gamified Crowdfunding Platforms](https://www.trendhunter.com/trends/tiltify-personal.md) - [Flavored Dental Picks](https://www.trendhunter.com/trends/dental-picks.md) - [Challenging Visual Puzzles](https://www.trendhunter.com/trends/vizzles.md) - [Bottle-Equipped Personal Fans](https://www.trendhunter.com/trends/handfan-tumb-m440.md) - [Product Maker Launch Platforms](https://www.trendhunter.com/trends/microlaunch.md) - [Mystery Milk Beverages](https://www.trendhunter.com/trends/mystery-flavour.md)