# Lunar Cycle Product Drops Rituel de Fille's 'Moon Drop' Only Happens Once Monthly on the Full Moon By Laura McQuarrie | Published 2019-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/product-drops References: [bustle](https://www.bustle.com/p/rituel-de-filles-moon-drops-are-mystery-makeup-releases-that-happen-each-full-moon-18017566) & [ritueldefille](https://ritueldefille.com/collections/moon-drop) The time between a full moon and the next occurrence of the same phase of the lunar cycle is about a month and this represents how long consumers have to wait before getting access to new, limited and rare products from beauty brand Rituel de Fille. Rituel de Fille offers a special 'Moon Drop' that coincides with a specific point in the lunar cycle, which is perfectly on-brand, as the brand is focused on all things [magical, elemental, ceremonial](https://www.trendhunter.com/trends/shadow-of-secrets-collection) and powerful. For the last full moon, the brand introduced a Celestial Sphere Eye Soot in the shade Cygnus and a special color set that paired this hue with another flattering shade. As the full moon is revered as a time of renewal, the Moon Drop aims to tap into a particularly powerful time of the month. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 41% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Limited Edition Releases:** By offering limited and rare product drops once a month, brands can create a sense of exclusivity and high demand among consumers. - **Lunar-inspired Products:** Brands can capitalize on the fascination with the moon and lunar cycles by creating products that incorporate magical and elemental themes. - **Seasonal Product Launches:** Aligning product releases with specific times of the year, such as the full moon, can generate excitement and anticipation among customers. ### Sectors Adopting This - **Beauty and Cosmetics:** Beauty brands can leverage monthly product drops to drive sales and engage consumers through limited edition releases. - **Fashion and Accessories:** Fashion brands can adopt the concept of limited drops to create a sense of urgency and desirability around exclusive collections. - **Home Decor:** Home decor brands can tap into the trend of lunar-inspired products to offer unique and magical items that enhance the ambiance of living spaces. ## Related on Trend Hunter - [Luxe Lunar Perfume Products](https://www.trendhunter.com/trends/ghost-moon-elixirs.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Ethereal Self-Care Collections](https://www.trendhunter.com/trends/the-dream-collection-by-rituals.md) - [Glowing Lunar-Eclipse-Inspired Drinks](https://www.trendhunter.com/trends/moon-punch.md) - [Multifunctional Mascara Collections](https://www.trendhunter.com/trends/multifunctional-mascara-moon-collection.md) - [Mid-Autumn Mooncake Collections](https://www.trendhunter.com/trends/2024-midautumn-collection.md) - [Super Moon-Inspired Donuts](https://www.trendhunter.com/trends/supermoon-super-doughnut.md) - [Elegant Miniature Mooncake Boxes](https://www.trendhunter.com/trends/miniature-mooncake-box.md) - [Dreamy Artist-Approved Cosmetics](https://www.trendhunter.com/trends/rem-beauty-2.md)