# Aesthetically Enhanced Appliances The 'Product Design' Kettle Has a Hotter Look for Higher Value By Amelia Roblin | Published 2015-05-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/product-design-kettle References: [yankodesign](http://www.yankodesign.com/2015/05/18/a-better-kettle/) & [pdesigning](http://www.pdesigning.com/Portfolio/Consumer/kettle) What the development of the 'Product Design' kettle underlines is the importance of aesthetics. For an object as standard as an [electrical water heater](https://www.trendhunter.com/trends/calm-kettle), ensuring functionality isn't difficult; however, in order to attract a buyer, the apparatus must be easy on the eyes. The designer has juxtaposed the photograph of a basic countertop kettle with the image of this improved kettle. Without reworking the switch function and the base, the PD team devised a new and [elegant silhouette](https://www.trendhunter.com/trends/luna-electric-kettle) with the suggestion of using stainless steel material or shiny plastic. Possible wooden accents add to one proposed model of the 'Product Design' kettle. Overall, the concept product is a clever one that could bridge the massive gap in the market between [cheap and ugly kettles](https://www.trendhunter.com/trends/tea-kettle-collective) and the sleek digital ones. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Enhanced Aesthetics in Appliances:** Opportunity for appliance manufacturers to differentiate their products by focusing on sleek and visually appealing designs. - **Material Innovation in Appliances:** Opportunity to explore the use of stainless steel, shiny plastic, and wooden accents to create unique and premium-looking appliances. - **Closing the Gap in the Market:** Opportunity to capture a new segment of consumers who want aesthetically pleasing appliances that are not too expensive. ### Who This Affects Most - **Appliance Manufacturing:** Appliance manufacturers can leverage enhanced aesthetics and material innovation to stand out in the market and attract consumers. - **Interior Design:** Interior designers can recommend aesthetically enhanced appliances to their clients, enhancing the overall visual appeal of their spaces. - **Retail:** Retailers can capitalize on the demand for visually appealing appliances by offering a range of products that cater to different consumer preferences. ## Related on Trend Hunter - [Minimalist Designer Kitchen Kettles](https://www.trendhunter.com/trends/usm-kettle.md) - [Exclusive Modern Electric Kettles](https://www.trendhunter.com/trends/modern-electric-kettle.md) - [Stacked Tea Kettle Designs](https://www.trendhunter.com/trends/stacked-tea-kettle.md) - [Slick Electric Kettle Designs](https://www.trendhunter.com/trends/electric-kettle-designs.md) - [Adjustable Temperature Kettles](https://www.trendhunter.com/trends/o-kettle.md) - [Modern Electric Kettles](https://www.trendhunter.com/trends/gooseneck-kettles.md) - [Aesthetic Electric Kettles](https://www.trendhunter.com/trends/corvo-electric-kettle.md) - [Slick Tech-Advanced Minimalist Kettles](https://www.trendhunter.com/trends/luna-electric-kettle.md) - [Tea Vessel-Inspired Kettles](https://www.trendhunter.com/trends/moonkettle.md)