# Touchscreen Fashion Displays At Harrods, Adidas Uses an Interactive Product Browser to Model Goods By Laura McQuarrie | Published 2016-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/product-browser References: [retail-innovation](http://retail-innovation.com/adidas-womenswear-browser-screens-in-harrods/) & [adidas](http://www.adidas.co.uk/) At the 'House of adidas' inside [Harrods](https://www.trendhunter.com/trends/tag-heuer-1)' London location, there is a large display that helps shoppers discover new products available from the brand and retailer. The setup involves multiple screens, including full-size digital screens for viewing models wearing the clothes on a catwalk. This experience is controlled from a smaller tablet-sized screen, which highlights the specific components of each model's outfit. By clicking on "view me," shoppers are able to get a more detailed look at pieces like leggings, sports bras and sneakers. In between the screens on the wall and the smaller mounted touchscreens, there is also a third screen that isolates the selected product. Best of all, after viewing each adidas product, there is a prompt that helps to easily answer: "[Where am I in store?](https://www.trendhunter.com/trends/living-map)" ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 14% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Retail Displays:** Retail stores can use interactive displays to provide shoppers with a new way of discovering and purchasing products. - **Virtual Shopping Assistants:** Virtual shopping assistants can be used to help shoppers quickly and easily navigate large stores. - **Wearable Technology Displays:** Wearable technology brands can use interactive displays to provide a more immersive shopping experience. ### Sectors Adopting This - **Retail Industry:** Retailers can use touchscreen displays to enhance their in-store shopping experience and attract more customers. - **Fashion Industry:** Fashion brands can integrate interactive displays in their stores to showcase their latest collections in a unique and innovative way. - **Technology Industry:** The technology industry can develop new touchscreen displays that can be used in retail stores to enhance the shopping experience and improve customer engagement. ## Related on Trend Hunter - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [Bag-Modeling AR Mirrors](https://www.trendhunter.com/trends/tabby-bag.md) - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md) - [Augmented Outerwear Mirrors](https://www.trendhunter.com/trends/zero10-mirror.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Sporty Indian Shopping Apps](https://www.trendhunter.com/trends/indian-shopping-app.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md)