# Earth-Friendly Produce Packages Nature & More Uses Sugar Cane to Create Compostable Packaging By Laura McQuarrie | Published 2015-07-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/produce-packages References: [natureandmore](http://www.natureandmore.com/) & [bestinpackaging](http://bestinpackaging.com/2015/03/19/whats-new-in-fresh-produce-packaging-02/) As a brand that takes pride in producing fruits and vegetables that are sustainable and organic, Nature & More's commitment can be seen through to its choices of produce packages. This brand is one of the first to put [sustainable packaging derived from sugar cane](https://www.trendhunter.com/trends/avantium) into practice on a large scale. With a composition that's made of waste material that's free of GMO and plastic ingredients, the eco-friendly material has a striking resemblance to cardboard and it is [completely compostable after use](https://www.trendhunter.com/trends/holy-carp-packaging). So far, Nature & More is selling its organic tomatoes, pears and physalis in this sugar cane-derived packaging. As well as doing away with labels and stickers on produce, the bottoms of these trays provide details to connect consumers to the origins of the food. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 84% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Compostable Packaging:** Opportunity for businesses to develop and adopt compostable packaging solutions made from sustainable materials like sugar cane. - **Sustainable Agriculture:** Opportunity for businesses to focus on sustainable farming practices to provide organic produce and promote environmental stewardship. - **Transparent Food Supply Chain:** Opportunity for businesses to use packaging as a tool to provide consumers with detailed information about the origins and production methods of the food they consume. ### Who This Affects Most - **Packaging Industry:** Opportunity for the packaging industry to develop and manufacture compostable packaging materials derived from sustainable sources. - **Agriculture Industry:** Opportunity for the agriculture industry to embrace sustainable farming practices and produce organic fruits and vegetables to meet the demand for eco-friendly products. - **Food Retail Industry:** Opportunity for food retailers to use transparent packaging to communicate the origins and sustainability of the products they sell, providing consumers with a sense of trust and authenticity. ## Related on Trend Hunter - [Plant Fiber Supermarket Packaging](https://www.trendhunter.com/trends/silphie-packaging.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Sustainable Supplement Packaging](https://www.trendhunter.com/trends/touchstone-essentials-packaging.md) - [Eco-Friendly Root Vegetable Packaging](https://www.trendhunter.com/trends/compostable-packaging-concept.md) - [Compostable Packaging Salad Lines](https://www.trendhunter.com/trends/organic-salad-kit.md) - [Bio-Based Paper Packaging](https://www.trendhunter.com/trends/paper-food-packaging.md) - [Plant-Based Fruit Preservers](https://www.trendhunter.com/trends/organic-fruit-preserver.md) - [All-Red Tomato Rebrands](https://www.trendhunter.com/trends/pomi.md) - [Plastic-Free Food Packaging](https://www.trendhunter.com/trends/plasticfree-food-packaging.md)