# Farm Fresh Food Delivery Paalak.in Provides Fresh Produce Delivery Straight From Delhi Farmers By Alyson Wyers | Published 2017-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/produce-delivery References: [springwise](https://www.springwise.com/delhi-residents-use-whats-app-order-farm-produce/) & [paalak.in](https://paalak.in/) Not unlike digitized milk delivery startups in India, this other Indian company is using a messaging app to improve produce delivery. Paalak.in is helping Delhi residents get access to farm fresh fruits and vegetables thanks to WhatsApp. The new venture connects consumers directly to farmers, enabling orders to be fulfilled within 14 hours. The produce delivery service provides fresh fruits and veggies, exotic vegetables, herbs and seasoning as well as grocery staples like potatoes, tomatoes and onions. The Paalak.in model allows farmers to give more exact amounts and earn a better living in the process. Shoppers submit their orders using the messenger and can also enter in delivery instructions and request the most updated prices. Customers can also order over the phone or online. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 81% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Direct-to-consumer Farming:** Opportunity for farmers to connect with customers directly to provide fresh produce with personalized delivery instructions. - **Messaging App Commerce:** Opportunity to utilize messaging apps for ordering and delivery, streamlining the ordering process. - **Digitized Produce Fulfillment:** Opportunity to leverage technology to fulfill produce orders quickly and efficiently, enabling farmers to earn a better living. ### Sectors Adopting This - **Agriculture:** The agriculture industry can benefit from utilizing technology to connect with end consumers to provide fresh produce and improve livelihood for farmers. - **E-commerce:** The e-commerce industry can adopt messaging apps as a platform for efficient ordering and delivery, meeting consumer expectations for convenience and timely delivery. - **Delivery Services:** The delivery services industry can partner with direct-to-consumer farming companies to provide speedy and reliable delivery of fresh produce. ## Related on Trend Hunter - [Plant-Based Meat Delivery Services](https://www.trendhunter.com/trends/gooddot.md) - [In-App Restaurant Ordering Systems](https://www.trendhunter.com/trends/restaurant-ordering-system.md) - [Made-to-Order Baby Food](https://www.trendhunter.com/trends/timios.md) - [30-Minute Grocery Pickup Apps](https://www.trendhunter.com/trends/fresh-street.md) - [Grocer-Servicing Delivery Platforms](https://www.trendhunter.com/trends/delivery-platform.md) - [Fresh Grocery Delivery Partnerships](https://www.trendhunter.com/trends/freshdirect-and-uber-eats.md) - [Indonesian Grocery Delivery Platforms](https://www.trendhunter.com/trends/allofresh.md) - [Vegetarian-Only Delivery Services](https://www.trendhunter.com/trends/pure-veg-mode.md) - [On-Demand Grocer Deliveries](https://www.trendhunter.com/trends/sprouts-farmers-market-and-uber-eats.md)