# Secure Lettuce Bags Organic Girl's Produce Bags Feature a Resealable Velcro Closure By Laura McQuarrie | Published 2015-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/produce-bags References: [iloveorganicgirl](http://www.iloveorganicgirl.com/og/products/greens/romaine_hearts/) & [bestinpackaging](http://bestinpackaging.com/2015/03/19/whats-new-in-fresh-produce-packaging-02/) Knowing that the freshness that produce bags are able to supply are only as good as the closures on them, Jennie Freeman from Organic Girl set out to design a better way to maintain the freshness of romaine hearts. The produce bag manufactured by [Emerald Packaging](https://www.trendhunter.com/trends/emerald-isle-whiskey) includes several details to lock in freshness, such as anti-fog features to prevent the buildup of moisture, as well as a [Velcro](https://www.trendhunter.com/trends/color-coded-packaging) closure. In contrast to the standard zipper closure, this makes the process of fastening the [standing bag](https://www.trendhunter.com/trends/power-prep-bags) much more secure. The design is completed with a handle that makes it extremely easy to grab a bag of the lettuce and go. Because this produce pouch prominently displays the lettuce through the clear front window, this winning combination of design elements lessens the chance of a consumer coming across wilted lettuce. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 2% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Anti-fog Produce Bags:** Incorporating anti-fog features into produce bags is a disruptive innovation opportunity that can improve the freshness of fruits and vegetables. - **Secure Velcro Closure:** Creating secured produce bags with a Velcro closure instead of a standard zipper-closure is a trend that can set you apart from other manufacturers. - **Clear Front Window Produce Bags:** Produce bags with a clear front window to showcase the produce is a trend to attract consumers and reduce the chances of selling wilted produce. ### Industries Being Reshaped - **Packaging Industry:** Packaging companies can explore incorporating new features such as anti-fog technology and Velcro closures to differentiate their products. - **Agriculture Industry:** The agriculture industry can benefit from partnering with packaging companies to create new and innovative ways to maintain the freshness of fruits and vegetables. - **Retail Industry:** Retailers can benefit from offering innovative produce bags with clear front windows and securing closures to improve customer satisfaction and reduce waste. ## Related on Trend Hunter - [Freshness-Maximizing Microgreens Packaging](https://www.trendhunter.com/trends/upward-farms.md) - [Green Produce-Preserving Containers](https://www.trendhunter.com/trends/freshworks-produce-saver.md) - [Freshness-Boosting Packaging Stickers](https://www.trendhunter.com/trends/vidre.md) - [Reusable Produce Seals](https://www.trendhunter.com/trends/food-huggers-1.md) - [Oxygen Permeable Food Membranes](https://www.trendhunter.com/trends/intellipac-packaging.md) - [Reusable Malleable Food Containers](https://www.trendhunter.com/trends/reusable-seal-tray.md) - [Packaged Romaine Leaf Lettuces](https://www.trendhunter.com/trends/romaine-leaf-lettuce.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Reusable Storage Bags](https://www.trendhunter.com/trends/reusable-storage-bag.md)