# High-End Cosmetics Ventures P & G Take On Luxe Market With 'Dolce & Gabbana The Makeup' By Geebee Micro | Published 2009-03-09 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/proctor-gamble-luxury-makeup-line References: [online.wsj](http://online.wsj.com/article/SB123655202271165485.html?mod=rss_whats_news_us) & [designscene.net](http://www.designscene.net/2009/01/scarlett-johansson-for-dolce-gabbana.html) You’ve gotta give ‘em credit for taking the risk, as Proctor & Gamble are indeed gambling during one of the toughest economic times in decades to venture into the [luxury cosmetics market](https://www.trendhunter.com/trends/la-beaut-collection) with [Dolce & Gabbana](https://www.trendhunter.com/trends/stabilo-boss). This is not your or your mothers’ Max Factor or CoverGirl, as prices for “Dolce & Gabbana The Makeup” include $30 lipstick, $44 rouge and $59 foundation; the line will be first available at Saks Fifth Avenue starting in April. Just to differentiate and add to the line, they’re going to throw in some [fragrances for men and women](https://www.trendhunter.com/trends/lynx-fine-fragrance). To get a little different idea of the new partnership, even the acoustics of the lipstick tube are paid excruciating attention, as Mr. Gabbana told the Wall Street Journal: > “It clicks, like an antique box. It’s very for you, very private.” P & G’s Mr. Strobel likens the click to shutting the door of a Ferrari sports car. Getting the right packaging sounds for products ranging from screw-top lip glosses to compact-encased eye shadows was like ‘creating a perfect symphony.'” No. This is definitely not the Proctor & Gamble we’ve experienced in the past. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 68% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Luxury Cosmetics Market:** Proctor & Gamble's venture into the luxury cosmetics market with Dolce & Gabbana The Makeup presents opportunities for disruptive innovation in high-end beauty products. - **Premium Fragrances:** The addition of fragrances for men and women in the Dolce & Gabbana The Makeup line opens up possibilities for disruptive innovation in the premium fragrance industry. - **Attention to Packaging:** The focus on intricate and unique packaging for Dolce & Gabbana The Makeup creates opportunities for disruptive innovation in cosmetic packaging design. ### Who This Affects Most - **Cosmetics:** Proctor & Gamble's foray into the luxury cosmetics market demonstrates potential for disruptive innovation within the cosmetics industry. - **Fragrance:** The introduction of fragrances in the Dolce & Gabbana The Makeup line highlights opportunities for disruptive innovation in the fragrance industry. - **Packaging Design:** The emphasis on exquisite packaging in Dolce & Gabbana The Makeup unlocks possibilities for disruptive innovation in the packaging design industry. ## Related on Trend Hunter - [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md) - [Luxurious Beauty Launches](https://www.trendhunter.com/trends/la-beaut.md) - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md) - [Affordable Luxury Cosmetics](https://www.trendhunter.com/trends/pretty-smart.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Inaugural Fashion Brand Cosmetics](https://www.trendhunter.com/trends/celine-beaut.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Premium Beauty Make-Up Collections](https://www.trendhunter.com/trends/le-regard.md)