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# Vintage Store-Designed Sneakers
Procell Works With Nike on a New Iteration of the Air Force 1s

By Amy Duong | Published 2019-03-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/procell
References: [highsnobiety](https://www.highsnobiety.com/p/nike-procell-release-date-price/) & [nike](https://www.nike.com/launch/t/air-force-1-nyc-editions-procell/)

Procell is a vintage store location in New York City and it recently worked in collaboration with [Nike](https://www.trendhunter.com/trends/air-force-1-mid-sneaker) to create its own iteration of the signature [Air Force 1](https://www.trendhunter.com/trends/air-force-1-low-paris) sneakers. The shoes are a part of the Nike NYC Edition series and it features a ca, shorts, long sleeve shirt, hoodie, an Air Force 1, and a [Blazer Low](https://www.trendhunter.com/trends/chevy-edition) sneaker.

The ongoing collaborative project works alongside numerous local creators, including the latest Procell collaboration. The colorway highlights a blend of both Desert Ore and Muslin, adorned with a stitched tongue patch and DIY aesthetics informed with a painted logo. The all-over tan hue is contrasted by the textured muslin over the uppers to give subtle detailing to the muted piece.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 54% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Vintage-inspired Sneakers:** Opportunity for brands to collaborate with vintage stores to create unique and nostalgic footwear.
- **Localized Collaborations:** Collaborative projects involving local creators to bring a community-focused approach to product design.
- **DIY Aesthetics:** Growing interest in sneakers with handmade, customized, and do-it-yourself elements.

### Sectors Adopting This

- **Fashion Retail:** Retailers can explore partnerships with vintage stores to release exclusive sneaker collections.
- **Footwear Manufacturing:** Footwear brands can incorporate DIY aesthetics and collaborate with local artists for unique sneaker designs.
- **Streetwear Fashion:** Streetwear brands can tap into the trend of localized collaborations to create limited edition sneaker releases.

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