# Shelf-Stable Probiotic Drinks Neuro's PROBUCHA Supports Digestive Health and More By Laura McQuarrie | Published 2020-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/probucha References: [prnewswire](https://www.prnewswire.com/news-releases/neuro-brands-expands-lifestyle-beverage-line-with-debut-of-shelf-stable-live-probiotic-drink-probucha-301043027.html) & [drinkneuro](http://www.drinkneuro.com/probucha) PROBUCHA is a new digestive health beverage from [Neuro Brands](https://www.trendhunter.com/trends/cognitive-wellness-gum) that exists as one of few [shelf-stable live probiotic drinks](https://www.trendhunter.com/trends/balchem-stabilipro) on the market. As the name of the drink suggests, PROBUCHA combines [probiotics and kombucha](https://www.trendhunter.com/trends/probiotic-hydration-powder) to offer benefits to support various aspects of health, including daily and digestive health with a prebiotic and probiotic ingredient combination. The lightly carbonated probiotic drink is naturally flavored with lemon and ginger and shares probiotic benefits from a single ingredient called Bacillus subtilis. Some of the other ingredients in the beverage are apple cider vinegar, curcumin and fermented tea. As the new beverage from Neuro is shelf-stable, it can safely be stored at room temperature and helps to free up valuable fridge shelf space. Image Credit: Neuro ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 40% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Shelf-stable Probiotic Beverages:** There is a growing market for shelf-stable probiotic drinks that offer digestive health benefits and can be stored at room temperature for convenience. - **Combining Probiotics with Kombucha:** Probiotic drinks that incorporate the health benefits of kombucha, along with other functional ingredients, will continue to grow in popularity as health-conscious consumers seek out convenient options for supporting overall health and wellness. - **Innovative Probiotic Strain Formulations:** Companies that can develop unique probiotic strains and formulations to support targeted health benefits, including digestive health and immunity, will have a competitive edge in the market. ### Sectors Adopting This - **Functional Beverage Industry:** The functional beverage industry is seeing growth in the market for shelf-stable probiotic drinks that offer health benefits and convenience to consumers. - **Probiotic Supplement Industry:** As consumers continue to prioritize gut health and the benefits of probiotics, the probiotic supplement industry can expand into the beverage market by offering convenient and shelf-stable options. - **Natural Health and Wellness Industry:** The growing interest in natural health and wellness products presents opportunities for companies to develop and market shelf-stable probiotic beverages as a convenient and functional option for consumers seeking gut health benefits. ## Related on Trend Hunter - [Next-Generation Functional Kombuchas](https://www.trendhunter.com/trends/functional-kombucha.md) - [Probiotic Sparkling Waters](https://www.trendhunter.com/trends/probiotic-sparkling-water.md) - [Mini Probiotic Beverages](https://www.trendhunter.com/trends/ferm-kombucha.md) - [Probiotic Beer Innovations](https://www.trendhunter.com/trends/probicient-beer.md) - [Sparkling Probiotic Drinks](https://www.trendhunter.com/trends/sparkling-probiotic.md) - [Classic Probiotic Sodas](https://www.trendhunter.com/trends/revive-probiotic-soda.md) - [Sparkling Prebiotic Teas](https://www.trendhunter.com/trends/prebiotic-tea.md) - [Nostalgic Probiotic Sodas](https://www.trendhunter.com/trends/live-soda-juicy-grape.md) - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md)