# Vet-Formulated Dental Powders PetLab Co.'s ProBright Advanced Targets Tartar and Oral Biofilm By Laura McQuarrie | Published 2024-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/probright-advanced References: [instagram](https://www.instagram.com/p/C3s-AXIIFuZ/?img_index=1) & [thepetlabco](https://thepetlabco.com/products/probright-advanced)  [PetLab Co.'s](https://www.trendhunter.com/trends/dental-sticks-for-dogs) full product range includes treats, supplements and chews for cats in dogs, and its new dental category shares expertly formulated products like ProBright Advanced—a patent-pending formula that's clinically tested to reduce a common bad breath compound by 40% in 28 days. Available in different sizes to support the health of small, medium and large breeds, ProBright Advanced is a [powdered meal topper](https://www.trendhunter.com/trends/brightboost-whitening-powder) that targets yellow tartar and hydrogen sulfide, one of the most common compounds that contributes to bad breath. This brush-free formula features powerhouse ingredients, such as a proprietary blend of probiotics, brown algae, rosemary leaf extract and antioxidant-packed decaffeinated green tea. Alongside ProBright Advanced, PetLab Co. also offers a simplified ProBright formula at a reduced cost to support accessible [daily oral care for dogs](https://www.trendhunter.com/trends/doggy-dental-mix). ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 40% | Activity: 63% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Vet-formulated Dental Powders:** Innovative pet dental products like ProBright Advanced are revolutionizing oral care for pets with proven results. - **Powdered Meal Toppers:** The emergence of powdered meal toppers like ProBright Advanced is transforming the way pet owners address dental health concerns. - **Cost-effective Oral Care Solutions:** PetLab Co.'s simplified ProBright formula highlights a trend towards affordable yet effective oral care options for pets. ### Who This Affects Most - **Pet Care:** The pet care industry is seeing a surge in innovation with the introduction of advanced dental powders like ProBright Advanced. - **Veterinary:** The veterinary industry has opportunities to explore and integrate vet-formulated dental powders to improve oral health outcomes for pets. - **Consumer Goods:** Consumer goods companies can tap into the demand for convenient and effective oral care solutions through products like powdered meal toppers. ## Related on Trend Hunter - [Postbiotic Dog Dental Powders](https://www.trendhunter.com/trends/dental-powder-for-dogs.md) - [Seaweed-Based Dental Supplements](https://www.trendhunter.com/trends/dental-powder.md) - [Postbiotic Dog Dental Powders](https://www.trendhunter.com/trends/doggie-dental-powder.md) - [Powerful Pet Dental Powders](https://www.trendhunter.com/trends/fera-pets.md) - [Postbiotic Dog Dental Chews](https://www.trendhunter.com/trends/pupgum.md) - [Powder-Based Dental Products](https://www.trendhunter.com/trends/no-more-plaque.md) - [Pet-Targeted Oral Solutions](https://www.trendhunter.com/trends/dog-breath-spray.md) - [Kelp-Powered Dental Chews](https://www.trendhunter.com/trends/daily-dental-support.md) - [Prebiotic Dental Sticks](https://www.trendhunter.com/trends/dental-sticks-for-dogs.md)