# Probiotic Dog Supplements Fidobiotics Offers a Human-Grade Powder with Probiotics for Dogs By Laura McQuarrie | Published 2018-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/probiotics-for-dogs References: [newhope](http://www.newhope.com/products-and-trends/nexty-award-finalists-natural-products-expo-west-2018/gallery?slide=18) & [fidobiotics](https://www.fidobiotics.com/) In the same way that probiotics play an essential role in the health of the gastrointestinal system, immune system, brain and overall well-being in humans, [probiotics for dogs](https://www.trendhunter.com/trends/american-kennel-club) are just as vital for supporting the canine gut. Fidobiotics sets itself apart as a producer of [vegan, gluten-free, non-GMO, human-grade supplement powders](https://www.trendhunter.com/trends/canine-health) for dogs that are rich in not just multiple probiotics, but [prebiotics and digestive enzymes](https://www.trendhunter.com/trends/dental-sticks-for-dogs) as well. Fidobiotics offers its Good Guts formulas for small, medium and large dogs in a pleasing Coconut Peanut Butter flavor. Some of the other ingredients in the formula include alfalfa, as well as papaya and pineapple, which are powerful digestive aids. In this year's NEXTY Awards at Natural Products Expo West, Fidobiotics has been named one of the finalists in the category for Best New Supplement product. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 44% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Probiotic Supplements for Dogs:** The trend of probiotic supplements specifically designed for dogs is on the rise, providing opportunities for companies to develop innovative products to support canine gut health. - **Vegan and Gluten-free Pet Supplements:** The demand for vegan and gluten-free pet supplements is increasing, creating opportunities for companies to develop human-grade, plant-based products for dogs. - **Multi-ingredient Pet Supplements:** The trend of offering pet supplements with multiple beneficial ingredients, including probiotics, prebiotics, and digestive enzymes, is gaining traction, providing an opportunity for companies to create comprehensive pet health solutions. ### Industries Being Reshaped - **Pet Supplements:** The pet supplements industry is thriving, with a growing need for innovative products that cater to the specific health needs of pets. - **Natural and Organic Pet Products:** The natural and organic pet products industry presents an opportunity for companies to produce premium, human-grade pet supplements that align with consumer preferences for healthier options. - **Animal Health and Wellness:** The animal health and wellness industry is expanding, and companies can capitalize on this trend by creating cutting-edge products that prioritize the overall well-being of pets. ## Related on Trend Hunter - [Synbiotic Dog Supplements](https://www.trendhunter.com/trends/probiotic-for-dogs.md) - [Dog-Friendly Microbiome Supplements](https://www.trendhunter.com/trends/gutwell.md) - [Vet-Formulated Cat Probiotics](https://www.trendhunter.com/trends/probiotics-for-cats.md) - [Gut-Friendly Dog Food Toppers](https://www.trendhunter.com/trends/daily-boost-toppers.md) - [Age-Specific Pet Probiotics](https://www.trendhunter.com/trends/chr-hansen.md) - [Gut-Friendly Dog Supplement Chews](https://www.trendhunter.com/trends/supplement-chew.md) - [Pet-Focused Supplement Lines](https://www.trendhunter.com/trends/probiotics-for-cats-and-dogs.md) - [Pet Microbiome Supplements](https://www.trendhunter.com/trends/gutwell-1.md) - [Gut-Supporting Probiotic Supplements](https://www.trendhunter.com/trends/gut-health-probiotic.md)