# Kefir-Infused Coconut Water Inner-Eco's Probiotic Coconut Water Cultivates Good Health By Rebecca Byers | Published 2015-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/probiotic References: [benaturalmarket.net](http://benaturalmarket.net/2014/07/17/inner-eco-coconut-water-kefir/) & [inner-eco](http://www.inner-eco.com/products/inner-eco-fresh-coconut-water-probiotic-original-plain) Inner-Eco is a Denver-based brand producing fresh probiotic coconut water that is free of additives. Available in three flavors, the fresh coconut water probiotic is a great alternative to water that supports immunity development and improves digestive function. Each 15-ounce bottle of Inner-Eco's probiotic coconut water is good for 30 servings and contains more than 100 billion probiotic CFU's in each tablespoon serving. While many [yogurt products contain probiotics](https://www.trendhunter.com/trends/vitamin-c-punch), Inner-Eco's selection takes it a step beyond by infusing its coconut water with [kefir grains](https://www.trendhunter.com/trends/lifeway-foods-basics-plus). [Kefir](https://www.trendhunter.com/trends/good-wolf) grains are a combination of yeasts and lactic acid bacteria that is often inoculated with dairy products to create a naturally effervescent beverage. However, Inner-Eco's beverages are dairy-free, making it a great option for lactose intolerant individuals. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 52% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Probiotic Coconut Water:** There is an opportunity to develop innovative vegan and dairy-free probiotic products in the beverage industry. - **Kefir-infused Beverages:** Infusing drinks with kefir grains offers an opportunity to create unique, gut-healthy refreshments in the non-dairy drinks category. - **Functional Hydration:** The functional beverage market has great potential for innovations that support digestion, immunity and overall wellbeing beyond traditional hydration drinks. ### Who This Affects Most - **Vegan Beverage:** Probiotic coconut water can add a vegan beverage option as a choice in the market for health enthusiasts. - **Functional Beverage:** Functional beverages have a unique opportunity to cater to health-conscious individuals looking to support their immune systems and digestive functions. - **Non-dairy Beverage:** A whole range of flavoured kefir-infused non dairy drinks can be developed catering to the growing consumer demand for healthy plant-based options in the drinks market. ## Related on Trend Hunter - [Tropical Probiotic Beverages](https://www.trendhunter.com/trends/pineapple-coconut-probiotic-water.md) - [Low-Sugar Kefir Waters](https://www.trendhunter.com/trends/kif-and-co.md) - [Canned Kefir Sodas](https://www.trendhunter.com/trends/kefir-sodas.md) - [Flavored Kefir Waters](https://www.trendhunter.com/trends/kindred-cultures.md) - [Gut-Friendly Kefir Sodas](https://www.trendhunter.com/trends/kefir-soda.md) - [Collagen-Infused Kefir Lines](https://www.trendhunter.com/trends/pure-culture-organics.md) - [Probiotic Protein Yogurts](https://www.trendhunter.com/trends/gut-friendly-coconut-yogurt.md) - [Dessert-Like Probiotic Yogurts](https://www.trendhunter.com/trends/banana-cream-pie.md) - [Mini Probiotic Yogurts](https://www.trendhunter.com/trends/mini-coconut-cult.md)