# Water-Based Probiotic Beverages Goodwolf's Probiotic Water Kefir is Made with Non-Dairy Crystals By Laura McQuarrie | Published 2019-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/probiotic-water-kefir References: [newhope](https://www.newhope.com/news/semifinalists-revealed-10-brands-pitching-2019-expo-east-pitch-slam/gallery?slide=4) & [drinkgoodwolf](https://www.drinkgoodwolf.com/#flavors) Kefir is a yogurt-like fermented drink that's traditionally prepared with some sort of dairy milk but it's also possible to prepare [probiotic water kefir](https://www.trendhunter.com/trends/pineapple-coconut-probiotic-water) with a non-dairy starter. For the making of its [probiotic beverages](https://www.trendhunter.com/trends/kefir-drink), Goodwolf uses kefir crystals to make a dairy-free alternative to most kinds of kefir on the market. The brand offers a variety of [bold flavors](https://www.trendhunter.com/trends/kefir-flavor) like Ginger, Bliss, Gold and Bloom, which integrate flavorful ingredients like flowers, citrus fruits and anti-inflammatory turmeric. While Ginger is touted as being like "an old-fashioned ginger ale.," Gold is described as an uplifting post-workout drink. The water kefir beverages can be enjoyed on their own or potentially can even be paired with a splash of alcohol to create inventive cocktails. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Non-dairy Probiotic Beverages:** Opportunity to create unique and flavorful non-dairy probiotic beverages that cater to the growing demand for plant-based products. - **Water Kefir:** Potential for exploring and expanding the water kefir market as a healthier alternative to traditional sodas and energy drinks. - **Functional Beverages:** Opportunity to develop functional probiotic beverages that cater to specific health benefits such as anti-inflammatory, digestive and immune support. ### Sectors Adopting This - **Beverage Industry:** Opportunity for beverage companies to expand their product line and tap into the growing health and wellness trend. - **Plant-based Industry:** Opportunity to capture the plant-based market by offering unique and flavorful non-dairy probiotic beverages. - **Functional Food Industry:** Opportunity to innovate and develop functional probiotic beverages that cater to specific health benefits. ## Related on Trend Hunter - [Low-Sugar Kefir Waters](https://www.trendhunter.com/trends/kif-and-co.md) - [Flavored Kefir Waters](https://www.trendhunter.com/trends/kindred-cultures.md) - [Canned Water Kefirs](https://www.trendhunter.com/trends/sparkling-water-kefir.md) - [Canned Kefir Sodas](https://www.trendhunter.com/trends/kefir-sodas.md) - [Probiotic Sparkling Waters](https://www.trendhunter.com/trends/probiotic-sparkling-water.md) - [Gut-Friendly Kefir Sodas](https://www.trendhunter.com/trends/kefir-soda.md) - [Naturally Fermented Kefir Sodas](https://www.trendhunter.com/trends/fizzy-probiotic-drinks.md) - [Coconut Kefir Yogurts](https://www.trendhunter.com/trends/kefirkult.md) - [Probiotic Fermented Lemonades](https://www.trendhunter.com/trends/kevita-sparkling-probiotic-lemonades.md)