# Probiotic Charcoal Toothpastes The Activated Charcoal Probiotic Toothpaste Supports Good Bacteria By Laura McQuarrie | Published 2018-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/probiotic-toothpaste References: [instagram](https://www.instagram.com/p/BheL6vvFgpA/?taken-by=hyperbiotics) & [hyperbiotics](https://www.hyperbiotics.com/products/activated-charcoal-probiotic-toothpaste) Hyperbiotics specializes in making a wide range of probiotic products, including everything from [natural supplements for pets](https://www.trendhunter.com/trends/natural-pet-toothpaste) to chewable tablets for kids—but beyond the capsules and powders that consumers have become familiar with, Hyperbiotics recently released an Activated Charcoal [Probiotic](https://www.trendhunter.com/trends/probiotic-gummies) Toothpaste. The probiotic toothpaste is said to support oral health and whiter teeth with key ingredients such as: coconut oil, lactobacillus paracasei and xylitol, which is naturally sweet and targets bad bacteria. As the toothpaste product is made with activated coconut charcoal, it boasts a dark color and is useful for naturally and effectively removing stains from the teeth. The toothpaste is free from glycerin, fluoride, SLS, foaming agents, harsh detergents and artificial coloring. Many conventional oral care products are formulated with these ingredients, but they tend to wipe out the beneficial bacteria in the mouth along with the undesirable ones. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Activated Charcoal Toothpaste:** Disruptive innovation opportunity: Develop new toothpaste formulations using activated charcoal for natural stain removal and oral health benefits. - **Probiotic Oral Care Products:** Disruptive innovation opportunity: Explore the integration of probiotics in oral care products for enhanced oral health and maintenance of good bacteria. - **Natural and Chemical-free Oral Care:** Disruptive innovation opportunity: Create oral care products that are free from harmful ingredients like fluoride, SLS, and artificial coloring, catering to consumers' growing demand for natural and chemical-free alternatives. ### Where This Applies - **Oral Care Industry:** Disruptive innovation opportunity: Introduce innovative oral care products and formulations in the market that offer unique benefits and differentiate from conventional products. - **Health and Wellness Industry:** Disruptive innovation opportunity: Develop holistic approaches to oral care by incorporating probiotics and natural ingredients, aligning with the wellness trends and consumer preferences. - **Natural Products Industry:** Disruptive innovation opportunity: Tap into the market for natural and chemical-free products by creating oral care solutions that prioritize ingredients and processes that are aligned with sustainability and health consciousness. ## Related on Trend Hunter - [Balancing Probiotic Toothpastes](https://www.trendhunter.com/trends/periobiotic-silver.md) - [Eco-Conscious Charcoal Toothpastes](https://www.trendhunter.com/trends/charcoal-toothpaste1.md) - [Prebiotic Toothpaste Products](https://www.trendhunter.com/trends/prebiotic-toothpaste.md) - [Probiotic-Infused Whitening Strips](https://www.trendhunter.com/trends/pop-on-whitening-strips.md) - [Microbiome-Friendly Dental Probiotics](https://www.trendhunter.com/trends/dental-probiotic.md) - [Oral Microbiome Supplements](https://www.trendhunter.com/trends/boka-well.md) - [Triple-Action Whitening Toothpastes](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste.md) - [Fluoride-Free Whitening Toothpastes](https://www.trendhunter.com/trends/fluoridefree-whitening-toothpaste.md) - [Oral Care Probiotic Lozenges](https://www.trendhunter.com/trends/probiotic-lozenges.md)