# Probiotic Sparkling Waters Bear's Fruit Beverages Deliver Refreshment & Gut Health Benefits By Laura McQuarrie | Published 2022-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/probiotic-sparkling-water References: [bevnet](https://www.bevnet.com/news/2022/bears-fruit-launches-probiotic-sparkling-water-opens-new-facility) & [bearsfruit](https://www.bearsfruit.com/collections/beverages/products/mango-habanero-sparkling)  [Probiotic sparkling water](https://www.trendhunter.com/trends/pineapple-coconut-probiotic-water) is the newest addition to the [Bear's](https://www.trendhunter.com/trends/bears-bedtime-stories) Fruit product portfolio and these refreshing canned beverages are made with a clinically studied strain of Bacillus subtilis that are naturally found in the human gut. These [fizzy, functional beverages](https://www.trendhunter.com/trends/fizzy-probiotic-drinks) boast billions of probiotics and no added sugars or "natural flavors." These beneficial bubbly beverages can be found in a variety of thirst-quenching flavors like Mango Habanero, Strawberry Basil and Blackberry Sage, all of which promise "just fruit, no weird stuff" on the colorfully illustrated cans. These slim, 12-ounce cans from Bear's Fruit were intentionally created to fill a gap in the market where "sparkling water with real fruit & gut health benefits didn’t exist," according to the brand. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 69% | Activity: 71% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Probiotic Beverages:** The rise of probiotic beverages presents opportunities for innovation in gut health delivery. - **Functional Sparkling Water:** Functional sparkling water offers innovators the chance to create healthier alternatives to traditional soda. - **Natural Flavors:** Consumer demand for natural flavors in beverages creates opportunities for the development of innovative and healthy flavor profiles. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can leverage the trend of probiotic sparkling water to create healthier, functional beverages that cater to consumer demand for gut health and natural ingredients. - **Health and Wellness Industry:** The rise in popularity of functional beverages, such as probiotic sparkling water, presents an opportunity for the health and wellness industry to innovate and create products that promote overall well-being. - **Natural Food Industry:** The demand for natural flavors in beverages presents opportunities for the natural food industry to develop innovative flavor combinations that cater to health-conscious consumers. ## Related on Trend Hunter - [Prebiotic Sparkling Waters](https://www.trendhunter.com/trends/organic-prebiotic-sparkling-water.md) - [Pineapple-Flavored Probiotic Drinks](https://www.trendhunter.com/trends/wildwonder-probiotic-drinks.md) - [Gut-Friendly Kefir Sodas](https://www.trendhunter.com/trends/kefir-soda.md) - [Synbiotic Sparkling Water](https://www.trendhunter.com/trends/sparkling-functional-beverages.md) - [Edgy Gut Health Beverages](https://www.trendhunter.com/trends/killer-fruit.md) - [Honey-Sweetened Sparkling Waters](https://www.trendhunter.com/trends/honey-pop.md) - [Adaptogenic Probiotic Tonics](https://www.trendhunter.com/trends/good-wolf.md) - [Spicy Probiotic Sparkling Beverages](https://www.trendhunter.com/trends/ginger-lemon-probiotic-sparkling-beverage.md) - [Fizzy Functional Sodas](https://www.trendhunter.com/trends/mighty.md)