# Probiotic Collagen Smoothies Lifeway's Probiotic Smoothie + Collagen Supports the Gut-Skin Axis By Laura McQuarrie | Published 2024-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/probiotic-smoothie-collagen References: [stocktitan.net](https://www.stocktitan.net/news/LWAY/lifeway-foods-announces-latest-innovation-probiotic-smoothie-jm9bkkelzouz.html) & [lifeway.net](http://lifeway.net)  [Lifeway Foods'](https://www.trendhunter.com/trends/trust-your-gut-smoothie) Probiotic Smoothie + Collagen is a new line of functional beverages, and the first [probiotic collagen smoothie](https://www.trendhunter.com/trends/love-your-gut-pumpkin-spice-smoothie) with kefir cultures on the market. The range includes Matcha Latte, Berry Blast, Tropical Fruit, and Plain varieties, each of which nourishes the [gut-skin axis](https://www.trendhunter.com/trends/sakara-beauty-biome) to support overall health and radiance from the inside out. These beverages are infused with protein, plus a unique combination of a dozen live and active cultures, and 25-30 billion beneficial CFUs to support skin elasticity and hydration, smoothness and more. Beyond their fun flavors, five grams of collagen per serving, and benefits for the skin and gut, these drinks meet the demand for lactose-free offerings, which is anticipated to grow over the next five years. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 81% | Activity: 88% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Gut-skin Health Products:** New health beverages and supplements that target both gut and skin health are capturing consumer interest for holistic wellness solutions. - **Probiotic-enriched Beverages:** Functional drinks infused with probiotics are expanding as consumers seek digestive health benefits through everyday consumables. - **Lactose-free Functional Drinks:** The growing market for lactose-free products is driving innovation in developing nutritious and digestive-friendly beverage options. ### Sectors Adopting This - **Health and Wellness:** The health and wellness industry is increasingly focusing on multifunctional products that provide both internal and external health benefits. - **Functional Beverages:** The functional beverage sector is evolving with new formulations that combine probiotics, collagen, and other health-boosting ingredients. - **Dairy Alternatives:** Emerging lactose-free and dairy-free options are disrupting traditional dairy markets to cater to growing dietary preferences and intolerances. ## Related on Trend Hunter - [Supportive Collagen Smoothies](https://www.trendhunter.com/trends/collagen-smoothies.md) - [Collagen-Infused Kefir Lines](https://www.trendhunter.com/trends/pure-culture-organics.md) - [Collaborative Probiotic Smoothies](https://www.trendhunter.com/trends/lifeway-probiotic-sunrise-smoothie.md) - [Gut-Friendly Functional Smoothies](https://www.trendhunter.com/trends/trust-your-gut-smoothie.md) - [Protein-Laden Probiotic Smoothies](https://www.trendhunter.com/trends/proteinladen-probiotic-smoothies.md) - [Baby-Friendly Collagen Smoothies](https://www.trendhunter.com/trends/dairy-free-smoothie.md) - [Collagen-Packed Protein Shakes](https://www.trendhunter.com/trends/collagen-protein-shake.md) - [Prebiotic Smoothie Cubes](https://www.trendhunter.com/trends/smoothie-cubes-with-prebiotics.md) - [Multitasking Protein Shakes](https://www.trendhunter.com/trends/vital-proteins-collagen-protein-shake.md)