# Probiotic Kimchi Beverages Wildbrine's Newest Probiotic Product is a Collection of 'Kimchi Shots' By Laura McQuarrie | Published 2016-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/probiotic-product References: [twitter](https://twitter.com/NatProdExpo/status/708418097149915136) & [wildbrine](http://www.wildbrine.com/) At this year's Natural Products Expo West in California, [Wildbrine](https://www.trendhunter.com/trends/wildvine-banh-mi-medley) introduced a new kind of probiotic product that's loaded with billions of beneficial bacterial cultures. In addition to carrying a range of fermented foods like kimchi, pickles, salsas and sauerkraut, Wildbrine launched the all-new '[Probiotic Kimchi Shots](https://www.trendhunter.com/trends/gut-health-booster).' These probiotic shots come in globally inspired flavors like Zesty Thai, Citrusy Japanese and Spicy Korean. With exotic flavors, products that promote good gut health are enticing more than just health-conscious consumers. Probiotic products like yogurt and kombucha are typically flavored with sweet additions, but there's been a rise in savory probiotic products as of late that approach this healthy food and drink category from a completely new perspective. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Savory Probiotic Beverages:** The rise in savory probiotic beverages presents an opportunity for innovative flavor profiles in the health food industry. - **Global Flavor Inspirations:** The use of globally inspired flavors in the new Wildbrine product showcases the market potential for incorporating diverse cultural tastes into probiotic products. - **Probiotic Shots:** The introduction of 'Probiotic Kimchi Shots' by Wildbrine demonstrates the growing popularity of concentrated, easy-to-consume probiotic offerings. ### Industries Being Reshaped - **Food and Beverage:** These new probiotic kimchi beverages provide an opportunity for the food and beverage industry to incorporate probiotics into a variety of products beyond traditional sources like yogurt and kombucha. - **Health and Wellness:** With the increasing popularity of probiotic products, the health and wellness industry has a chance to expand its offerings and create new solutions for gut health. - **Global Cuisines:** The use of global flavors in probiotic products indicates a potential market opportunity for the culinary industry to tap into cultural tastes and create diverse offerings that meet the demands of health-conscious consumers. ## Related on Trend Hunter - [Functional Kimchi Shots](https://www.trendhunter.com/trends/functional-kimchi-shots.md) - [Probiotic-Rich Juice Shots](https://www.trendhunter.com/trends/pressed-gut-biome.md) - [Drinkable Kimchi Broths](https://www.trendhunter.com/trends/kimchi-broth.md) - [Fermented Sea Buckthorn Beverages](https://www.trendhunter.com/trends/goodie.md) - [Shredded Kimchi Condiments](https://www.trendhunter.com/trends/shredded-kimchi.md) - [Next-Generation Functional Kombuchas](https://www.trendhunter.com/trends/functional-kombucha.md) - [Kefir-Colostrum Supplement Shots](https://www.trendhunter.com/trends/lifeway-foods-basics-plus.md) - [Calming Probiotic-Rich Shots](https://www.trendhunter.com/trends/calm-kiwi-melon-probiotic-shot.md) - [Reformulated Wellness Shots](https://www.trendhunter.com/trends/new-wellness-shots.md)