# Probiotic Oatmeal Breakfasts Earnest Eats is Launching a Protein-Rich Probiotic Oatmeal By Laura McQuarrie | Published 2017-11-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/probiotic-oatmeal References: [trndmonitor](https://trndmonitor.com/crowdfunding-spotlight-earnest-pro-the-worlds-first-protein-probiotic-oatmeal/) & [kickstarter](https://www.kickstarter.com/projects/347716613/the-worlds-first-protein-and-probiotic-oatmeal) On [Kickstarter](https://www.trendhunter.com/trends/nustack), Earnest Eats is now introducing what it calls the world's first protein and probiotic oatmeal. The product is enriched with [grass-fed whey protein](https://www.trendhunter.com/trends/truely-cereal) and [probiotic culture](https://www.trendhunter.com/trends/probiotic-protein-bar), emphasizing it as a functional way to fuel up for a day of activities. Earnest Eats specifically developed its new high-performance breakfast option to address issues that can be found with many breakfast options, such as empty carbs, low protein, tasteless flavors and no options for athletes. The Protein & Probiotic Oatmeal from Earnest Eats is set to help active individuals gain more energy and power with a formula that provides 16 grams of protein per serving. Earnest Eats' newest products are being introduced in "Millennial-surveyed flavors" like Maple Cinnamon and Coconut Almond. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 27% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Protein-rich Breakfasts:** Disruptive innovation opportunity: Developing protein-rich breakfast options that address issues such as low protein and tasteless flavors. - **Functional Food:** Disruptive innovation opportunity: Creating functional food products with added health benefits like probiotics to cater to health-conscious consumers. - **Millennial-targeted Flavors:** Disruptive innovation opportunity: Introducing unique and trendy flavors specifically tailored to appeal to the millennial market segment. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Developing innovative food and beverage products that meet the evolving needs and preferences of health-conscious consumers. - **Athletic Nutrition:** Disruptive innovation opportunity: Creating specialized nutrition products targeting athletes and active individuals to enhance performance and energy levels. - **Functional Wellness:** Disruptive innovation opportunity: Exploring the development of functional wellness products that combine nutrition and health benefits for overall well-being. ## Related on Trend Hunter - [Protein-Packed Porridge Pots](https://www.trendhunter.com/trends/protein-porridge.md) - [Prebiotic Breakfast Mixes](https://www.trendhunter.com/trends/breakfast-oat.md) - [High-Protein Oat Cereals](https://www.trendhunter.com/trends/bobs-red-mill-protein-oats.md) - [Gut-Friendly Overnight Oats](https://www.trendhunter.com/trends/overnight-gut-oats.md) - [Protein-Packed Overnight Oat Mixes](https://www.trendhunter.com/trends/overnight-protein-oats.md) - [Protein-Packed Overnight Oats](https://www.trendhunter.com/trends/mush-protein-overnight-oats.md) - [High-Protein Dessert-Like Oats](https://www.trendhunter.com/trends/quaker-protein-strawberries-cream.md) - [Customizable Oat Bowls](https://www.trendhunter.com/trends/oakmeal.md) - [Protein Overnight Oats](https://www.trendhunter.com/trends/kodiak-overnight-oats.md)