# Naturally Sweetened Probiotic Mocktails Shrub-Bucha Combines Drinking Vinegar & Kombucha By Laura McQuarrie | Published 2019-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/probiotic-mocktail References: [bevnet](https://www.bevnet.com/reviews/ferm-fatale) & [fermfatale](https://www.fermfatale.com/pages/shop) Ferm Fatale’s Shrub-Bucha is a [probiotic mocktail](https://www.trendhunter.com/trends/slice-soda-shirley-temple) that's made by combining kombucha (a tea-based fermented beverage) with a shrub, also known as drinking vinegar. The unique hybrid beverage is naturally sweetened with monk fruit and is available in two flavors, Margarita and Cosmopolitan, inspired by classic cocktails. The [zero-sugar mocktails](https://www.trendhunter.com/trends/mocktail-variety-pack) are made with just a few simple ingredients—in the case of the Margarita Shrub-Bucha, only 100% organic kombucha, organic lime juice and monk fruit. Perfect for sharing in a group setting, the small glass bottles are packaged in sets of six. These unique mocktails are launching at a time when consumers are more interested than ever in alcohol-free drinks and are looking for products that provide unexpected experiences with flavor and format. Image Credit: Ferm Fatale ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 47% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Probiotic Mocktails:** Opportunity for creating innovative and health-conscious non-alcoholic beverages by combining probiotics and unique flavors. - **Naturally Sweetened Beverages:** Potential for disrupting the beverage industry with naturally sweetened options that cater to health-conscious consumers. - **Hybrid Beverage Products:** Innovation opportunity lies in creating new hybrid drink options that combine different types of beverages to provide unique taste experiences. ### Where This Applies - **Beverage:** The beverage industry can explore the creation of probiotic mocktails and naturally sweetened beverages to cater to the evolving preferences of health-conscious consumers. - **Health and Wellness:** Opportunity for introducing new natural and healthier beverage options that incorporate probiotics and natural sweeteners. - **Hospitality and Events:** Innovative non-alcoholic mocktail options can be introduced in the hospitality and events industry, catering to the growing demand for alcohol-free and healthier drink choices. ## Related on Trend Hunter - [Kombucha Mocktail Campaigns](https://www.trendhunter.com/trends/kombucha-mocktail.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Spirit-Flavored Craft Mocktails](https://www.trendhunter.com/trends/kul-mocks.md) - [Free-From Natural Mocktails](https://www.trendhunter.com/trends/farming-karma.md) - [Premium Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/mocktail-club.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Adaptogenic Craft Mocktails](https://www.trendhunter.com/trends/zero-proof-by-recess.md) - [Ready-to-Drink Kombucha Cocktails](https://www.trendhunter.com/trends/miixt.md) - [Tea-Based Mocktails](https://www.trendhunter.com/trends/luna-bay-0.md)