# Nourishing Probiotic Haircare Mother Dirt's Makes Probiotic Hydrating Hair Wash and Conditioner By Laura McQuarrie | Published 2020-12-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/probiotic-haircare References: [prnewswire](https://www.prnewswire.com/news-releases/mother-dirt-skincare-launches-newly-reformulated-probiotic-system-kits-just-in-time-for-the-new-year-301183903.html/) & [motherdirt](https://motherdirt.com/products/probiotic-hydrating-hair-wash) In addition to offering a probiotic skincare system, Mother Dirt makes probiotic haircare products that are nourishing and all-natural. To complement the newly reformulated Probiotic Hydrating Hair Wash, Mother Dirt introduced a Probiotic Hydrating Conditioner that supports soft, nourished and healthy-looking hair. Made with a powerful probiotic blend that's deeply cleansing yet restoring, the products use plant-based ingredients to smooth and protect hair without leaving it feeling heavy or stripped. The probiotic haircare features ingredients like conditioning coconut, moisturizing squalane and rose flower water to support a healthy scalp. Over the last few years, health-conscious consumers have become aware of the importance that good gut health plays in overall health, which has made probotics pop up in everything from supplements to skincare. Image Credit: Mother Dirt ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 35% | Activity: 58% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Probiotic Haircare:** Creating haircare products infused with probiotics to promote nourished and healthy-looking hair. - **Plant-based Ingredients:** Utilizing plant-based ingredients in haircare to provide natural and effective solutions. - **Gut Health Awareness:** Increasing consumer awareness of the connection between gut health and overall well-being, leading to the integration of probiotics in various products. ### Who This Affects Most - **Haircare:** Implementing probiotics in the haircare industry to offer innovative and beneficial solutions for hair and scalp health. - **Natural Cosmetics:** Integrating plant-based ingredients in the cosmetics industry to meet the demand for natural and sustainable products. - **Supplements:** Developing probiotic supplements to cater to the growing interest in gut health and overall wellness. ## Related on Trend Hunter - [Bio-Fermented Hair Treatments](https://www.trendhunter.com/trends/the-rootist.md) - [Microbiome-Supporting Beauty Lines](https://www.trendhunter.com/trends/om-botanical.md) - [pH-Balanced Probiotic Washes](https://www.trendhunter.com/trends/phbalanced-probiotic-wash.md) - [Biotechnology-Powered Haircare Regimens](https://www.trendhunter.com/trends/biotech-blowout.md) - [Multi-Use Exfoliating Powders](https://www.trendhunter.com/trends/boscia-1.md) - [Biotech-Powered Prestige Haircare](https://www.trendhunter.com/trends/kilgourmd-shampoo-conditioner.md) - [Microbiome-Friendly Shampoo-Conditioners](https://www.trendhunter.com/trends/active-cleanse.md) - [Prebiotic Scalp Relief Oils](https://www.trendhunter.com/trends/scalp-relief-oil.md) - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md)