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# Organic Probiotic Foundations
Esse Skincare's Foundation Boasts Skincare-Like Qualities

By Laura McQuarrie | Published 2020-02-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/probiotic-foundation
References: [us.esseskincare](https://us.esseskincare.com/products/foundation)

In addition to producing a wide range of skincare products with probiotics, Esse Skincare also offers a [probiotic foundation](https://www.trendhunter.com/trends/sunveil-foundation) that supports a [healthy skin microbiome](https://www.trendhunter.com/trends/revoderm-pharma). The organic Esse Foundation is available in 10 shades and boasts SPF protection, plus the brand's own LEVEL 3 BIOME+ technology.

Some of the active treatment ingredients in the formula include skincare-like aloe vera and jojoba oil, Vitamin C and baobab fruit extract. For best results, the brand recommends dispensing the product onto the fingertips and blending it evenly into the skin to create a smooth and natural-looking tone.

At the same time the skincare industry is focusing on microbiome care, natural cosmetic brands are also introducing solutions that are packed with [beneficial bacteria](https://www.trendhunter.com/trends/probioticinfused-moisturizer).

Image Credit: Esse Skincare

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 10% | Activity: 36% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Microbiome Care:** Disruptive innovation opportunity: Develop skincare and cosmetic products that promote a healthy skin microbiome.
- **Natural Cosmetics:** Disruptive innovation opportunity: Create natural cosmetic products that incorporate beneficial bacteria for improved skin health.
- **Skincare-like Foundations:** Disruptive innovation opportunity: Design foundations infused with skincare-like ingredients for enhanced skin benefits.

### Where This Applies

- **Skincare Industry:** Disruptive innovation opportunity: Introduce products that specifically target and support the skin microbiome for improved skincare outcomes.
- **Cosmetics Industry:** Disruptive innovation opportunity: Develop natural cosmetic products that harness the power of beneficial bacteria for healthier and more radiant skin.
- **Organic Products Industry:** Disruptive innovation opportunity: Create organic foundations that not only provide coverage but also offer skincare-like qualities and protection.

## Related on Trend Hunter

- [Microbiome-Friendly Beauty Sticks](https://www.trendhunter.com/trends/biomeblush.md)
- [Microbiome-Friendly Skincare Collections](https://www.trendhunter.com/trends/microbioskin.md)
- [Dual-Chamber Blemish Serums](https://www.trendhunter.com/trends/supernatural-blemish-serum.md)
- [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md)
- [Sensitive Skin-Targeted Beauty Ranges](https://www.trendhunter.com/trends/dermablend-professional.md)
- [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md)
- [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md)
- [Microbiome-Focused Skin Lines](https://www.trendhunter.com/trends/revoderm-pharma.md)
- [Probiotic-Based Acne Treatments](https://www.trendhunter.com/trends/barrier-clear-treatment.md)
