# Natural Probiotic Deodorants KIND-LY's Natural Deodorant Offers a Stain-free Application By Riley von Niessen | Published 2019-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/probiotic-deodorant References: [urbanoutfitters](https://www.urbanoutfitters.com/en-ca/shop/kind-ly-natural-deodorant?category=womens-beauty-products&color=000&type=REGULAR) KIND-LY, a brand that specializes in all-natural deodorants, has joined with retailer Urban Outfitters to expand the access to its popular [magnesium and probiotic deodorant](https://www.trendhunter.com/trends/microbiome-balancing-deodorant), which is blended with lime and frankincense essential oils to supply users with a subtle and refreshing scent. A few other key ingredients include aloe vera leaf juice and witch hazel extract. As the deodorant is completely natural, and [free of aluminums](https://www.trendhunter.com/trends/w-aluminum-free-deodorant), parabens, alcohol, and artificial fragrances, it's safe for all users, and allows the body to naturally release any toxins that it normally would through sweat. Unlike antiperspirants, which are often criticized for their potentially harmful ingredients, KIND-LY's natural deodorant will not inhibit the product of sweat at all, but will shield the user from odor. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Natural Probiotic Deodorants:** Opportunity for the development of innovative deodorant products that incorporate natural ingredients and probiotics for improved odor control and user well-being. - **Expansion of Natural Deodorant Market:** Growing demand for all-natural deodorants presents an opportunity for brands to expand their presence in various retail channels. - **Shift Towards Chemical-free Personal Care Products:** Increasing consumer awareness about the potential harmful effects of synthetic chemicals in personal care products creates an opportunity for the development of safer alternatives. ### Sectors Adopting This - **Personal Care Products:** Opportunity for existing and new players in the personal care industry to introduce natural and probiotic-based deodorants to cater to the growing demand for chemical-free options. - **Retail:** Opportunity for retailers to capitalize on the rising popularity of natural deodorants by partnering with brands like KIND-LY to offer a wider range of chemical-free personal care products. - **Wellness and Health Products:** Opportunity for companies specializing in wellness and health products to incorporate natural deodorants into their product offerings and cater to the growing consumer interest in chemical-free alternatives. ## Related on Trend Hunter - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Probiotic Eucalyptus Deodorizers](https://www.trendhunter.com/trends/vanilla-eucalyptus.md) - [Kid-Friendly Natural Deodorants](https://www.trendhunter.com/trends/play-pits.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Naturally Antibacterial Deodorants](https://www.trendhunter.com/trends/tip2toe-natural-deodorants.md) - [Baking Soda Deodorants](https://www.trendhunter.com/trends/pretty-frank.md)