# Playful Probiotic Cosmetics /kili•g/ Products are Presented Like "Medicine on a Cosmetics Shelf" By Laura McQuarrie | Published 2018-11-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/probiotic-cosmetic References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/11/kilig-derma-cosmetics.html) & [biok.lt](https://www.biok.lt/) BIOK Laboratorija, a leading manufacturer of cosmetics in Lithuania, recently decided to bring three of its brands together under a new umbrella brand by the name of '/kili•g/.' This brand name comes from a word that references the [pleasant emotional experience](https://www.trendhunter.com/trends/skin-to-mind) of butterflies in one’s stomach. The logo, packaging and identity for the new brand were designed to be playful but also purposefully communicate the fact that it offers skincare solutions for those with [sensitive skin](https://www.trendhunter.com/trends/dermablend-professional). As such, the /kili•g/ derma products for men and women are touted as being "like medicine on a cosmetics shelf," with some of the options including allergy-friendly, [probiotic face creams](https://www.trendhunter.com/trends/biomeblush), shampoos, body wash, hand creams and other functional solutions. Image Credit: [Packshot Studio](https://packshot.myportfolio.com/) ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Playful Packaging:** Opportunity for brands to create playful and purposeful packaging that communicates product attributes. - **Probiotic Skincare:** Growing demand for skincare products that include probiotics as a key ingredient. - **Sensitive Skin Solutions:** Increasing market for skincare solutions targeted at individuals with sensitive skin. ### Where This Applies - **Cosmetics Manufacturing:** Opportunity for cosmetic manufacturers to innovate and offer probiotic skincare solutions. - **Health and Wellness:** Growing market for skincare products that prioritize ingredients beneficial for overall health. - **Retail and E-commerce:** Opportunity for retailers to offer a wide range of skincare products targeted at individuals with sensitive skin. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Silk Microbiome Skincare](https://www.trendhunter.com/trends/silkbiotic-laboratories.md) - [Holistic Dermatological Skincare Lines](https://www.trendhunter.com/trends/gutbrainskin.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Mood-Lifting Neurocosmetics](https://www.trendhunter.com/trends/loya.md) - [Pomegranate-Flavored Probiotic Concentrates](https://www.trendhunter.com/trends/beauty-renewal-gut-elixir.md) - [Takeout-Style Serum Sets](https://www.trendhunter.com/trends/skin-sips.md)