# Probiotic Coconut Water Harmless Harvest's Flavorful Drinks Support Digestive Health By Laura McQuarrie | Published 2017-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/probiotic-coconut References: [bevindustry](http://www.bevindustry.com/articles/89957) & [harmlessharvest](http://www.harmlessharvest.com/coconut-probiotics) In addition to making a variety of innovative coconut water products, such as Coffee Coconut Water, Harmless Harvest is now introducing [probiotic coconut water beverages](https://www.trendhunter.com/trends/karma-probiotic-stick-packs) that hydrate and support digestive and immune health. The Harmless Coconut Probiotics come in four flavors, including an Original variety and others that taste of fresh fruits like Strawberries, Blueberries & Acai, as well as Mangoes & Acerolas. Other than blending a base of [Thai coconut water](https://www.trendhunter.com/trends/raw-organic-coconut-water) and meat with live probiotic cultures and organic fruit, the plant-based drinks for health boast "no bad stuff," such as thickeners, stabilizers or artificial flavors. Thanks to a high level of innovation in the creation of coconut water products, the demand for healthy, hydrating beverages continues to grow. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Probiotic Coconut Water:** Opportunity for creating innovative and healthy beverage options that support digestive and immune health. - **Plant-based Drinks:** Rising demand for plant-based beverages due to their health benefits and absence of artificial ingredients. - **Healthy Hydrating Beverages:** Increased consumer demand for refreshing and nutritious drinks that promote hydration and overall well-being. ### Who This Affects Most - **Health Food and Beverage:** Opportunity for developing and expanding a range of probiotic and plant-based beverages. - **Natural and Organic Products:** Growing market for natural and organic drinks that prioritize health and wellness. - **Functional Foods:** Opportunity to create functional beverages that provide specific health benefits, such as promoting digestive health and boosting the immune system. ## Related on Trend Hunter - [Ultra-Hydrating Coconut Waters](https://www.trendhunter.com/trends/organic-coconut-water.md) - [Coconut Kefir Yogurts](https://www.trendhunter.com/trends/kefirkult.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Probiotic Protein Yogurts](https://www.trendhunter.com/trends/gut-friendly-coconut-yogurt.md) - [Limited-Edition Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/probiotic-coconut-yogurts.md) - [Dessert-Like Probiotic Yogurts](https://www.trendhunter.com/trends/banana-cream-pie.md) - [Mini Probiotic Yogurts](https://www.trendhunter.com/trends/mini-coconut-cult.md) - [Collaborative Coconut Yogurts](https://www.trendhunter.com/trends/vanilla-malkshake.md) - [Gut-Friendly Plant-Based Yogurts](https://www.trendhunter.com/trends/the-coconut-collaborative-gut-health-yog.md)