# Purifying Probiotic Cleansers The TRUU 76 Probiotics Amino Purifying Cleanser Repairs & Protects By Laura McQuarrie | Published 2023-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/probiotic-cleansers References: [vogue.sg](https://vogue.sg/truu-76-amino-purifying-cleanser/) & [truu.sg](https://www.truu.sg/products/76-probiotics-amino-purifying-cleanser) Consumers who want a healthy, well-balanced and resilient skin barrier are reaching for [microbiome-focused skincare](https://www.trendhunter.com/trends/revoderm-pharma) such as [probiotic cleansers](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser) to support thriving skin. The TRUU 76 Probiotics Amino Purifying Cleanser is one such potent solution that's powered by 51% probiotics and 25% Japanese amino acid. This gentle cleanser moisturizes, repairs and protects with each wash, all the while enhancing the skin's ability to absorb skincare products that are later applied. This highly concentrated moisturizing essence cleanser is refreshing and hydrating, and it has gone viral in the skincare community for good reason. The skin-caring product to address roughness, fine lines, dullness and visible signs of aging is packaged in a luxe, anti-slip matte bottle so that daily cleansing is an effortless and pampering experience. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 53% | Activity: 69% | Freshness: 16% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Microbiome-focused Skincare:** There's an opportunity to develop more skincare products that support the microbiome and skin barrier. - **Probiotic Cleansers:** Developing more potent and highly concentrated probiotic cleansers can be a disruptive innovation opportunity. - **Hydrating Cleansers:** Creating more hydrating cleansers as a new trend in skincare for healthy and thriving skin. ### Sectors Adopting This - **Skincare:** The skincare industry can innovate probiotic cleansers and other microbiome-focused products to address various skin concerns. - **Beauty:** Companies producing beauty products can create more potent probiotic cleansers and add them to their cosmetics lines. - **Wellness:** The wellness industry can integrate more microbiome-focused and probiotic products into their existing wellness products for holistic health. ## Related on Trend Hunter - [pH-Balanced Probiotic Washes](https://www.trendhunter.com/trends/phbalanced-probiotic-wash.md) - [Barrier-Boosting Whipped Cleansers](https://www.trendhunter.com/trends/purifying-whipped-cleanser.md) - [Probiotic-Based Acne Treatments](https://www.trendhunter.com/trends/barrier-clear-treatment.md) - [Plumping Prebiotic Moisturizers](https://www.trendhunter.com/trends/biomebounce.md) - [Gentle Creamy Cleansers](https://www.trendhunter.com/trends/face-reality1.md) - [Multi-Benefit Facial Cleansers](https://www.trendhunter.com/trends/barrier-pro-1step-cleanser.md) - [Barrier-Protecting Cleansers](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser.md) - [Probiotic-Infused Moisturizer Creams](https://www.trendhunter.com/trends/probioticinfused-moisturizer.md) - [Microbiome-Friendly Skincare Collections](https://www.trendhunter.com/trends/microbioskin.md)