# Probiotic-Powered Household Cleaners The Mrs. Meyer's Probiotic Cleaners Come in Four Options By Michael Hemsworth | Published 2022-06-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/probiotic-cleaners References: [drugstorenews](https://drugstorenews.com/mrs-meyers-clean-day-adds-new-probiotic-cleaners) & [mrsmeyers](https://www.mrsmeyers.com)  The [Mrs. Meyer's](https://www.trendhunter.com/trends/mrs-meyers-for-pets) Probiotic Cleaners are a new line of products for consumers looking to keep their home clean using the power of probiotics. The cleaners are formulated with real probiotics and will provide a deep clean in a decidedly natural manner. The products include the Probiotic Multi-Surface Cleaner, Probiotic Multi-Surface Concentrate, Probiotic Drain Cleaner and the Probiotic Daily Shower Cleaner, which each come in Lavender and Lemon Verbena scents. Executive Director of Global Research and Development at [SC Johnson](https://www.trendhunter.com/trends/familyguard) Pam Helms commented on the new Mrs. Meyer's Probiotic Cleaners saying, "The launch of [Mrs. Meyer’s Probiotics](https://www.trendhunter.com/trends/mrs-meyers-dewdrop) continues our history of bringing new and delightful cleaning and care solutions that are thoughtfully crafted with you and your home in mind. We always strive to create the best solutions that combine uncompromising efficacy with garden-inspired scents, a tradition we are continuing with the launch of Probiotic Cleaners in our consumers’ favorite fragrances.” ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 93% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Probiotic-powered Cleaners:** Probiotic-powered cleaners are becoming popular in the household cleaning industry, providing opportunities for companies to create eco-friendly and non-toxic products. - **Natural Cleaning Solutions:** The trend towards natural cleaning solutions is on the rise, providing companies with opportunities to develop cleaning products that prioritize health and wellness. - **Concentrated Cleaning Products:** The rise of concentrated cleaning products is providing companies the opportunity to reduce packaging and waste while offering consumers a more eco-friendly option. ### Sectors Adopting This - **Household Cleaning:** The household cleaning industry has seen the rise of probiotic-powered cleaners, natural cleaning solutions, and concentrated cleaning products creating more health-conscious and eco-friendly products. - **Eco-friendly Products:** The trend towards eco-friendly products is growing across various industries, creating opportunities for companies to develop more sustainable and non-toxic products like probiotic-powered cleaners. - **Health and Wellness:** The rise of natural cleaning solutions and probiotic-powered cleaners is providing consumers with health and wellness products, creating opportunities for companies to prioritize health and wellness in their products and marketing. ## Related on Trend Hunter - [Free-From Springtime Cleaning Products](https://www.trendhunter.com/trends/mrs-meyers-dewdrop.md) - [Probiotic Household Cleaners](https://www.trendhunter.com/trends/probiotic-household-cleaners.md) - [Summer-Themed Cleaning Products](https://www.trendhunter.com/trends/mrs-meyers-cleaning-products.md) - [Probiotic Cleaning Sprays](https://www.trendhunter.com/trends/cif-infinite-clean.md) - [Biobased Pet Care Collections](https://www.trendhunter.com/trends/mrs-meyers-for-pets.md) - [Gingerbread-Scented Cleaning Products](https://www.trendhunter.com/trends/mrs-meyers-holiday-collection.md) - [All-Natural Air Fresheners](https://www.trendhunter.com/trends/premium-scented-oil-diffuser.md) - [Probiotic Body Sprays](https://www.trendhunter.com/trends/la-maison-london-fog.md) - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md)