# Probiotic Body Balms The 'Buttermilk' Balm Helps Your Skin Achieve Optimal Hydration By Rahul Kalvapalle | Published 2023-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/probiotic-body-balm References: [prweb](https://www.prweb.com/releases/butter_london_announces_a_new_buttermilk_probiotic_body_balm_with_skin_conditioning_benefits/prweb19112150.htm) & [butterlondon](https://www.butterlondon.com/blogs/news/introducing-buttermilk-the-newest-addition-to-butter-london-s-body-care-line) Beauty brand '[Butter London](https://www.trendhunter.com/trends/youre-a-10with-your-butterface)' is continuing to expand its offerings with the advent of 'Buttermilk' probiotic body balm, which aims to provide a combination of moisturizing, conditioning and soothing . This probiotic body balm is infused with Lactococcus Ferment Lysate, a novel probiotic ingredient that is believed to be able to promote epidermal growth, resulting in a [strengthened skin barrier](https://www.trendhunter.com/trends/ceramide-body-moisturizer) and overall healthier skin that is optimally hydrated. Elsewhere, the body balm also contains known skin health-promoting ingredients such as sunflower oil, glycerin and shea butter, which work together to keep the skin moisturized and supple. Julie Campbell, general manager over at Butter London, said the brand is "excited to offer a non-greasy, fast-absorbing formula that immediately delivers nourishing hydration for healthier-looking skin." As a further bonus, the 'Buttermilk Probiotic Body Balm' is also certified cruelty-free, vegan and gluten-free. Image Credit: Butter London ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 63% | Activity: 37% | Freshness: 16% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Probiotic Body Balms:** Opportunity to introduce more probiotic-infused skincare products for enhanced skin health. - **Moisturizing and Conditioning:** Potential to develop innovative moisturizing and conditioning solutions for the skin. - **Natural Ingredients:** Growing demand for skincare products with natural and skin health-promoting ingredients. ### Sectors Adopting This - **Beauty:** Innovation opportunities in developing probiotic-based skincare products and natural ingredient formulations. - **Personal Care:** Opportunity to create innovative moisturizing and conditioning solutions for the skin. - **Cosmetics:** Potential to introduce probiotic-infused body balms and other skincare products. ## Related on Trend Hunter - [Probiotic Body Sprays](https://www.trendhunter.com/trends/la-maison-london-fog.md) - [Postbiotic Skincare Balms](https://www.trendhunter.com/trends/barrier-balm.md) - [High-Performance Balancing Bodycare](https://www.trendhunter.com/trends/prepare-to-perform.md) - [Microbiome-Balancing Pet Balms](https://www.trendhunter.com/trends/pawbiome-pet-balm.md) - [Cultured Probiotic-Rich Butters](https://www.trendhunter.com/trends/probiotic-kefir-butter.md) - [Plumping Prebiotic Moisturizers](https://www.trendhunter.com/trends/biomebounce.md) - [Sensitive Skin-Targeted Beauty Ranges](https://www.trendhunter.com/trends/dermablend-professional.md) - [Pomegranate-Flavored Probiotic Concentrates](https://www.trendhunter.com/trends/beauty-renewal-gut-elixir.md) - [Whole-Body Skincare Collections](https://www.trendhunter.com/trends/boosted-body.md)