# Non-Dairy Probiotic Bars 'That's it.' Created Shelf-Stable, Dairy-Free Probiotic Fruit Bars By Laura McQuarrie | Published 2019-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/probiotic-bars References: [prnewswire](https://www.prnewswire.com/news-releases/thats-it-leads-the-way-with-the-recent-unveiling-of-new-innovative-non-dairy-probiotic-bars-300775338.html) & [thatsitfruit](https://thatsitfruit.com/probiotic-fruit-bar-variety-pack-12-bars/) Natural wellness bar brand 'That's it.' is adding to its health-centric product range with a trio of snackable probiotic bars that are shelf-stable and dairy-free. The non-refrigerated Probiotic Fruit Bars, offered in mango, banana and blueberry flavors, are packed with two billion live active cultures, 100% real fruit and just two ingredients for the utmost simplicity. In these minimalist formulas, That's it. notes that the "all-natural fruit acts as a prebiotic" to feed the active cultures in the [low-calorie probiotic bars](https://www.trendhunter.com/trends/activia-gut-health). As such, the snack bars are beneficial for much more than just providing satiety, as they also support the functions of the digestive and immune systems, while also providing a nourishing, healthy on-the-go source of [daily fruit and fiber](https://www.trendhunter.com/trends/fibre-protein-bars). ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 71% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Shelf-stable Probiotic Bars:** An opportunity to disrupt the snack bar market by creating shelf-stable probiotic bars that are convenient for on-the-go consumption. - **Dairy-free Probiotic Products:** Expanding the dairy-free market by developing more probiotic products that cater to consumers with lactose intolerance or dietary preferences. - **Prebiotics as Functional Ingredients:** Exploring the use of prebiotic ingredients in food products to enhance the effectiveness of probiotics and promote digestive health. ### Industries Being Reshaped - **Health Food and Snack Bars:** Incorporating probiotics into health food and snack bars to tap into the growing demand for functional foods that support gut health. - **Dairy Alternative Products:** Capitalizing on the rising popularity of dairy alternative products by introducing more probiotic options that cater to the lactose-intolerant or vegan market. - **Food Supplement and Nutraceuticals:** Developing probiotic-based supplements and nutraceuticals to provide consumers with convenient and effective ways to support their digestive and immune health. ## Related on Trend Hunter - [Probiotic Yogurt Bars](https://www.trendhunter.com/trends/joee-greek-yogurt-frozen-dessert-bar.md) - [Health-Conscious Probiotic Protein Bars](https://www.trendhunter.com/trends/probiotic-protein-bar.md) - [Snackable Kefir Bars](https://www.trendhunter.com/trends/milino-kefir-creme-snack.md) - [Probiotic Chocolate Bars](https://www.trendhunter.com/trends/chocolate-with-probiotics.md) - [Freeze-Dried Yogurt Bites](https://www.trendhunter.com/trends/freeze-dried-yogurt-bites.md) - [Probiotic Yogurt Packaging](https://www.trendhunter.com/trends/activia.md) - [Probiotic Fruit Puree Cubes](https://www.trendhunter.com/trends/fruichias.md) - [Gut-Friendly Probiotic Snacks](https://www.trendhunter.com/trends/sunsweet.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md)