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# Probiotic Beer Innovations
Restuarant Chain Brewerkz and NUS Debuted the Probicient Beer

By Grace Mahas | Published 2022-03-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/probicient-beer
References: [nutraingredients-asia](https://www.nutraingredients-asia.com/Article/2022/03/16/World-s-first-probiotic-beer-debuts-in-Singapore?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS)

![Probiotic Beer Innovations](https://cdn.trendhunterstatic.com/thumbs/473/probicient-beer.jpeg)

The [National University of Singapore](https://www.trendhunter.com/trends/official-spirits-sponsors) (NUS) recently joined forces with bar and restaurant chain Brewwerkz to launch a new probiotic-infused beer, dubbed Red Billion [Probiotic](https://www.trendhunter.com/trends/probiotic-hiprotein-veggie) Raspberry Sour Beer. The new beverage boasts one billion of 'Lactobacillus paracase' L26 per serving and contains 4.5% ABV that helps to regulate the body's immune system, neutralize toxins and viruses, and more.

In addition, the Red Billion Probiotic Raspberry Sour Beer is reported to [promote gut health](https://www.trendhunter.com/trends/trust-your-gut-smoothie) and enhance microbiome activity in the gut. However, the beverage needs to be kept chilled at below five degrees Celsius in order to keep the probiotics alive. In terms of taste, the stunning berry-red beer is packed with a fruity freshness of tart raspberries, delivering an explosive tangy punch in every sip.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 69% | Activity: 93% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Probiotic Infused Beverages:** Creating more healthy probiotic infused drinks to improve gut health
- **Functional Beverages:** Making drinks that serve a specific function to improve overall health
- **Temperature Sensitive Food and Beverages:** Developing technology that keeps temperature sensitive probiotic drinks stable for longer periods

### Who This Affects Most

- **Brewing Industry:** Innovating new beers to meet the needs and preferences of customers who are becoming more health conscious
- **Food and Beverage Industry:** Creating functional and healthy drinks to fulfill customers desire for better nutritional content
- **Health and Wellness Industry:** Creating new products that contribute to overall health and wellness of consumers

## Related on Trend Hunter

- [Probiotic Sparkling Waters](https://www.trendhunter.com/trends/probiotic-sparkling-water.md)
- [Next-Generation Functional Kombuchas](https://www.trendhunter.com/trends/functional-kombucha.md)
- [Synbiotic Sparkling Water](https://www.trendhunter.com/trends/sparkling-functional-beverages.md)
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- [Mini Probiotic Beverages](https://www.trendhunter.com/trends/ferm-kombucha.md)
- [Probiotic-Rich Immunity Supplement Drinks](https://www.trendhunter.com/trends/goodbelly-immune-support.md)
- [Protein-Laden Probiotic Smoothies](https://www.trendhunter.com/trends/proteinladen-probiotic-smoothies.md)
- [Wild-Fermented Ginger Beers](https://www.trendhunter.com/trends/gingerbug.md)
- [Probiotic Sourdough Debuts](https://www.trendhunter.com/trends/angel-yeasts-ferarov.md)
