# Fashionable Back Braces Proaesthetics by Francesca Lanzavecchia Provides Stylish Support By Meghan Young | Published 2012-08-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/proaesthetics-by-francesca-lanzavecchia References: [fastcodesign](http://www.fastcodesign.com/1670443/back-braces-reinvented-as-canvasses-for-fashion) & [lanzavecchia-wai](http://lanzavecchia-wai.com/) Proaesthetics by Francesca Lanzavecchia is a series of back braces that have all taken a fashionable turn. Described by the Italian designer as "representative of skin," these back braces not only provide much needed support for injured individuals, they also provide a unique form of individual expression through texture, utility and more. A manifestation of personal interests, lifestyles and even sensuality, Proaesthetics by Francesca Lanzavecchia is envisioned as another form of [body modifications](https://www.trendhunter.com/trends/sofia-mobility), albeit of the non-invasive variety. From [lace and leather details](https://www.trendhunter.com/trends/equipt-movement) to odd protrusions and pockets for items such as stationary and phones, the back braces are unlike anything a doctor would recommend to a patient. In fact, they look like they should be encased in a glass box rather than worn. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 49% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Fashionable Medical Devices:** Incorporating fashion into medical devices to provide new, more stylish options. - **Personalized Medical Devices:** Creating medical devices and braces that are customized to individuals' unique interests and lifestyles. - **Non-invasive Body Modifications:** Using non-invasive devices as a form of body modification and self-expression. ### Who This Affects Most - **Healthcare:** Innovating in the healthcare industry by creating fashionable and personalized medical devices. - **Fashion:** Introducing fashion and design elements into medical devices to appeal to a wider range of consumers. - **Accessories:** Providing a new accessory option for those seeking both function and style in their everyday lives. ## Related on Trend Hunter - [Adjustable Fracture Braces](https://www.trendhunter.com/trends/bracesys-kevlar.md) - [App-Customized Arm Braces](https://www.trendhunter.com/trends/appcustomized-arm-braces-the-brace-elbow-brace-by-nils-sorger-is-3d-printed.md) - [Mechanical Posterior Support Wearables](https://www.trendhunter.com/trends/wearable-back-support.md) - [Structural Beanbag Chair Designs](https://www.trendhunter.com/trends/brace-lounge.md) - [Back Pain-Alleviating Braces](https://www.trendhunter.com/trends/cayatch-posture-corrector.md) - [Recycled Material Medical Casts](https://www.trendhunter.com/trends/axo-cast.md) - [Lattice Orthopaedic Accessories](https://www.trendhunter.com/trends/cast21-1.md) - [Cradling Alignment Back Supports](https://www.trendhunter.com/trends/lumbar-back-support.md) - [Connected Kids Recovery Braces](https://www.trendhunter.com/trends/cknee-brace.md)