# Transformative Serum Lotions Vaseline Pro VitaB3 Serum-Burst Lotion Applies with Droplets By Laura McQuarrie | Published 2024-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pro-vitab3-serum-burst-lotion References: [prnewswire](https://www.prnewswire.com/news-releases/vaseline-redefines-body-care-with-new-pro-vitab3-serum-burst-lotion--the-ultimate-hydrating-solution-with-a-never-greasy-finish-302238027.html) & [c212.net](https://c212.net/c/link/?t=0&l=en&o=4245959-1&h=4208580188&u=http%3A%2F%2Fwww.vaseline.com%2F&a=www.vaseline.com)  Body lotions provide comforting nourishment for the skin, but their greasy residue is the number one reason that keeps people from using them—so [Vaseline](https://www.trendhunter.com/trends/vaseline-radiant-x) developed Pro VitaB3 Serum-Burst Lotion as a lighter, non-oily alternative with a unique application format. This [non-greasy lotion](https://www.trendhunter.com/trends/colorstay-face-body) transforms into water droplets upon application and absorbs instantly to leave behind a soft-velvet feel with [lasting hydration](https://www.trendhunter.com/trends/holy-hydration1). This sensorial lotion features two proprietary technologies from Vaseline: an Antioxidant Complex that delivers 10 times the antioxidant power of Vitamin C for a healthy glow, and Ultra-Hydrating Lipids to support the skin's inherent ability to replenish its ceramides to fortify the skin barrier. Vaseline Pro VitaB3 Serum-Burst Lotion is available in Supple & Soft with a fruity floral scent with notes of red berries, muguet and vanilla, and Luminous Glow, a citrusy floral fragrance with hints of freshly cut cedarwood and musk. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 29% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Water-droplet Skincare:** Lotions that transform into water droplets upon application offer a unique sensory experience and improved absorption for consumers seeking non-greasy skincare solutions. - **Antioxidant-infused Hydration:** Skincare products enhanced with powerful anti-oxidants, like the Antioxidant Complex in Vaseline Pro VitaB3, are addressing the growing demand for skincare that promotes a healthy glow. - **Multi-sensory Beauty Products:** Combining various sensory elements such as unique textures and distinct fragrances creates a comprehensive skincare experience that appeals to the senses. ### Sectors Adopting This - **Skincare:** The evolution of lotion formulations toward lighter, instantly absorbing products addresses consumers' aversion to greasy residues. - **Beauty and Personal Care:** Integrating advanced technologies like Ultra-Hydrating Lipids in lotions supports innovative approaches to reinforcing the skin barrier. - **Fragrance:** Incorporating complex, multi-layered fragrances into skincare products enhances the overall user experience and meets the demand for pleasant and lasting scents. ## Related on Trend Hunter - [Transition-Supporting Body Lotions](https://www.trendhunter.com/trends/transition-body-lotion.md) - [Sensorial Lotion Melts](https://www.trendhunter.com/trends/jergens-lotion-bursts.md) - [Vitamin-Infused Body Lotions](https://www.trendhunter.com/trends/body-badalada.md) - [Moisture-Boosting Lotions](https://www.trendhunter.com/trends/moisturizing-milky-lotion.md) - [Inside-Out Glow-Up Packs](https://www.trendhunter.com/trends/shimmergirl.md) - [Serum-Powered Body Washes](https://www.trendhunter.com/trends/dove-serum-oil-body-wash.md) - [Diffused Skincare Lotions](https://www.trendhunter.com/trends/curel.md) - [Skincare-Inspired Body Lotions](https://www.trendhunter.com/trends/essentially-enriched-body-lotion.md) - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md)