# Sustainable Sugarcane Packaging The Pantene Pro-V Nature Fusion Features Plant-Based Bottles By Meghan Young | Published 2011-04-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/pro-v-nature-fusion References: [psfk](http://www.psfk.com/2011/04/pantene-debuts-sugarcane-based-packaging-this-month.html) & [pantene](http://www.pantene.com/) Product packaging is continuing to be revamped and revolutionized in order to introduce more environmentally conscious materials into the consumer market, and the Pantene Pro-V Nature Fusion line has just set the bar for [hair competitors](https://www.trendhunter.com/trends/hair-treatment-packaging). Its new line introduces a [plant-based bottle](https://www.trendhunter.com/trends/avantium) that is made out of sustainable sugarcane-derived plastic. The Pantene Pro-V Nature Fusion line will consume over 70 percent less fossil fuels and release over 170 percent less greenhouse gases per ton compared to traditional petroleum-based plastic bottles. More than that, however, it will (hopefully) inspire other companies to step up their [sustainable packaging process](https://www.trendhunter.com/trends/vetroplas-1). The Pantene Pro-V Nature Fusion line will be sold in Western Europe first and then the rest of the world over the next couple of years. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 6% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** The use of environmentally conscious materials in product packaging presents opportunities for disruptive innovation in the consumer market. - **Plant-based Bottles:** The introduction of plant-based bottles made from sustainable sugarcane-derived plastic creates opportunities for disruptive innovation in the hair care industry. - **Reducing Carbon Footprint:** The reduction of fossil fuel consumption and greenhouse gas emissions in packaging materials presents opportunities for disruptive innovation in sustainability practices. ### Where This Applies - **Consumer Goods:** The consumer goods industry can explore innovative methods and materials for sustainable packaging to meet the growing demand for environmentally conscious products. - **Hair Care:** The hair care industry can embrace plant-based bottles made from sustainable sugarcane-derived plastic to differentiate their products and appeal to environmentally conscious consumers. - **Packaging:** The packaging industry can develop and promote more sustainable materials and practices to help businesses adopt environmentally friendly packaging solutions. ## Related on Trend Hunter - [Plant-Based Beverage Packaging](https://www.trendhunter.com/trends/prototype-pet-bottle.md) - [Plant-Based Plastic Bottles](https://www.trendhunter.com/trends/sustainable-pet-bottle.md) - [Plant-Based Soda Bottles](https://www.trendhunter.com/trends/plantbased-bottle.md) - [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md) - [Sustainable Supplement Packaging](https://www.trendhunter.com/trends/touchstone-essentials-packaging.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Bio-Based Paper Packaging](https://www.trendhunter.com/trends/paper-food-packaging.md)