# Restorative Pro-Aging Skincare Plum's Bright Years is a Pro-Skin Range for Plump, Healthy Skin By Laura McQuarrie | Published 2019-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pro-skin References: [idiva](https://www.idiva.com/news-beauty/plums-new-skincare-line-is-against-anti-aging/17079479) & [plumgoodness](https://plumgoodness.com/collections/bright-years-age-specialists) Bright Years from Plum is a range of age specialist skincare and it is one that embraces a pro-skin approach rather than the anti-aging approach of many other skincare brands on the market. With its pro-skin philosophy, Plum provides products for "skin that's more 'alive' from within, not corrected' on the surface." In the case of its Bright Years [Under-Eye Recovery Gel](https://www.trendhunter.com/trends/elf-skin1), Plum notes that dark circles under the eyes may be due to the fact that the skin's natural metabolism is not functioning at its best. To remedy this, the product is packed with ingredients to nourish the skin with natural extracts from hawkweed and daisy. Some of the other products in the pro-skin range include [renewing serums](https://www.trendhunter.com/trends/nad-renewing-eye-cream), [overnight creams](https://www.trendhunter.com/trends/eye-dew) and SPF products, all of which can be found in the Bright Years Age Specialist Full Set. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Pro-skin Approach:** The trend towards embracing a pro-skin approach rather than an anti-aging approach in skincare presents opportunities for brands to innovate with products that nourish and enhance the skin's natural beauty. - **Age Specialist Skincare:** The growing demand for age specialist skincare presents opportunities for brands to create targeted products for different age ranges and skin concerns. - **Natural Extracts:** The trend of using natural extracts in skincare products presents opportunities for brands to innovate with new and unique combinations of ingredients that offer skin nourishing and benefits. ### Where This Applies - **Skincare Industry:** The skincare industry can develop differentiated products that use a pro-skin approach and include natural extracts to meet the growing demand for age specialist skincare. - **Beauty Industry:** The beauty industry can leverage the trend of using natural extracts to innovate with new formulations and products that promote skin health and wellness. - **Wellness Industry:** The wellness industry can expand its offerings by creating products and services that focus on skin health and wellness through a pro-skin approach and natural ingredients. ## Related on Trend Hunter - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md) - [Plum-Inspired Deep Hydration Kits](https://www.trendhunter.com/trends/deep-hydration-skincare.md) - [Multi-Benefit Eye Treatments](https://www.trendhunter.com/trends/instant-bright-eye.md) - [Age-Inclusive Eye Creams](https://www.trendhunter.com/trends/star-dew-hydrating-eye.md) - [Age-Combating Skincare Lines](https://www.trendhunter.com/trends/nuxe.md) - [Dermatologist-Endorsed Skincare Lines](https://www.trendhunter.com/trends/uriage-age-lift.md) - [Plum-Powered Facial Treatment Oils](https://www.trendhunter.com/trends/sweet-plum-oil.md) - [Gen Z-Focused Eye Creams](https://www.trendhunter.com/trends/morning-rays.md) - [Youthful Apple-Inspired Skincare Lines](https://www.trendhunter.com/trends/youthtopia-collectio.md)