# Extreme Behind-the-Scenes Biopics Gatorade Showcases the Unique Life of Pro Rider Nigel Sylvester By Zoe Badley | Published 2010-06-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pro-rider-nigel-sylvester References: [hypebeast](http://hypebeast.com/2010/06/gatorade-nigel-sylvester-night-episode/) & [youtube](http://www.youtube.com/watch?v=f8SQlXMJBbU&feature=player_embedded) Seriously, the thought of even getting on a bike and riding it farther than a block leaves me hyperventilating, and watching [BMX](https://www.trendhunter.com/trends/bmx-athletes) pro rider Nigel Sylvester in this intense [Gatorade](https://www.trendhunter.com/trends/gatorade-canada) video just terrifies me. Teaming together, Gatorade and Nigel Sylvester have released the first video in a series of three which are to showcase his unique life as a BMX rider. According to [Hypebeast](https://www.trendhunter.com/trends/hypebeans-1), the videos show Nigel Sylvester's fast life--both when he's riding and when he's not. One of the best tricks in the video is when Sylvester weaves in between a walking couple. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 13% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Extreme Biopics:** Opportunity for brands to create behind-the-scenes documentaries on the lives of extreme athletes and showcase their unique experiences. - **Athlete Lifestyle Content:** Potential for brands to collaborate with athletes to create videos that showcase their fast-paced lives both inside and outside of their sport. - **Sports Brand Partnerships:** Potential for sports brands to team up with athletes to create engaging content that highlights their skills and lifestyle. ### Where This Applies - **Sports Marketing:** Opportunity for marketers to utilize extreme biopics and athlete lifestyle content to promote sports brands and engage with audiences. - **Film Production:** Potential for film production companies to collaborate with brands and athletes in creating behind-the-scenes biopics and lifestyle videos. - **Athletic Apparel:** Opportunity for athletic apparel brands to partner with athletes and showcase their products in videos that capture the athlete's active lifestyle. ## Related on Trend Hunter - [Macho Plant-Based Drink Campaigns](https://www.trendhunter.com/trends/oatly-and-ef-pro-cycling.md) - [Tech Brand-Backed Films](https://www.trendhunter.com/trends/beyond-the-fantasy.md) - [Iconic Sports Drink Campaigns](https://www.trendhunter.com/trends/gatorade-canada.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md) - [Athlete-Inspired Interactive Experiences](https://www.trendhunter.com/trends/g-arena.md) - [Barrier-Breaking Sports Campaigns](https://www.trendhunter.com/trends/fuel-tomorrow.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Smart Hydration Packs](https://www.trendhunter.com/trends/fluidlogic-gpr50.md) - [Retro Sports Drink Revivals](https://www.trendhunter.com/trends/gatorade-3.md)