# Fatigue-Defying Displays The Pro Plus 'Stay Alert' Ads Will Have You Wide Awake By Emily Evans | Published 2011-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pro-plus-stay-alert-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/pro_plus_stay_alert_1) & [proplus](http://www.proplus.co.uk/) If you've ever found yourself waking up having had your friends doodle on you, you'll certainly be able to relate to these quirky [Pro Plus](https://www.trendhunter.com/trends/pro-plus-fizz) 'Stay Alert' ads. Not only do these ads seem to jump off the page, but they actually do a great job at displaying why we as consumers need this fatigue-defying product. Three Pro Plus 'Stay Alert' ads were released in this series by advertising agency JWT in London, United Kingdom. Each of the ads created for the U.K.-based [fatigue relief](https://www.trendhunter.com/trends/adrafl-labs) company are laughable and communicative. Many people can relate to the scenarios depicted within each of the [print ads](https://www.trendhunter.com/trends/3d-billboards) -- and if you can't relate, at least you can still see the humor in these ads! ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Fatigue-defying Products:** The trend of developing products that help combat fatigue will continue to grow as more consumers prioritize wellness in their daily lives. - **Quirky Advertising Campaigns:** The trend of creating memorable and humorous ads that resonate with consumers will continue to evolve as companies seek to stand out in a crowded market. - **Relatable Advertising Content:** The trend of using everyday scenarios in advertisements to create a connection with consumers will continue to be effective in capturing attention and driving sales. ### Sectors Adopting This - **Wellness:** Companies in the wellness industry can create new products that address fatigue and promote alertness, catering to consumers who prioritize health and wellness in their daily lives. - **Advertising:** The advertising industry can develop more humorous and memorable campaigns that resonate with consumers and capture their attention in a crowded market. - **Consumer Goods:** Companies in the consumer goods industry can create relatable advertising content that connects with consumers and highlights the benefits of their products, driving sales and fostering brand loyalty. ## Related on Trend Hunter - [Energy-Boosting Beverage Tablets](https://www.trendhunter.com/trends/pro-plus-fizz.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Humorous Energy Drink Campaigns](https://www.trendhunter.com/trends/lucky-energy.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md)