# Unity-Horning Patterned Sneakers Converse and Labrum Join Forces on a Pro Leather Sneaker By Amy Duong | Published 2021-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pro-leather-sneaker References: [hypebeast](https://hypebeast.com/2021/6/labrum-converse-pro-leather-friends-and-family-details-foday-dumbuya) London-based brand [Labrum](https://www.trendhunter.com/trends/superstar-sneaker-model) recently joined forces with [Converse](https://www.trendhunter.com/trends/chuck-taylor-2) to work on a special pair of the Pro [Leather](https://www.trendhunter.com/trends/skope-black-leather) sneaker model. The duo design the silhouette so that it celebrates a sense of unity, bringing together friends and family. The shoe is an exclusive launch that is only available for friends and family to emphasize the theme. The visuals are inspired by Sierra Leonean themes, nodding to Doday Dumbuya, the creative director's heritage. He was born in Sierra Leone and taps to his childhood as the main themes. Some of the patterns and designs include the zig zag print in green, blue, and white. This indicates the 16 tribes or Sierra Leone and the palette of the country's flag. Image Credit: Mark Whitfield ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 1% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Heritage-inspired Sneakers:** The use of traditional designs and cultural motifs in sneaker design presents an opportunity for disruptive innovation in the fashion industry. - **Exclusive Friends and Family Launches:** Brands can leverage the exclusivity factor of limited edition releases to build hype and demand amongst consumers. - **Collaboration for Social Cohesion:** Collaborations between brands that celebrate unity and inclusivity can be a powerful tool for cultural and social change. ### Where This Applies - **Fashion:** Incorporating cultural heritage into fashion design can create new market segments and lead to brand differentiation. - **Footwear:** Collaborations between footwear brands can result in unique and innovative designs that appeal to a wide range of consumers. - **Marketing and Advertising:** Strategic collaborations and exclusive launches can generate buzz and increase brand visibility through targeted marketing and advertising campaigns. ## Related on Trend Hunter - [Africa-Honoring Collaborative Sneakers](https://www.trendhunter.com/trends/superstar-sneaker-model.md) - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Resilient Collaboration Fashion Capsules](https://www.trendhunter.com/trends/rise-through-the-ropes.md) - [Collaborative Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/field-general.md) - [Textural Collaborative Sneaker Models](https://www.trendhunter.com/trends/field-general-sneaker-1.md) - [Collaborative Textural Skate Shoes](https://www.trendhunter.com/trends/one-star-pro-2.md) - [Minimal Hybrid Sneaker Loafers](https://www.trendhunter.com/trends/sneaker-loafer.md) - [Reptile-Pattern Sleek Sneakers](https://www.trendhunter.com/trends/chuck-70s-1.md) - [Textural Collaborative Slip-Ons](https://www.trendhunter.com/trends/one-star-slip-pro.md)